Growth Insights & Strategies

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Deep dives, breakthrough strategies, and the thinking behind results that matter. No surface-level takes, just insights that move the needle.

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A Guide to The Future of Trademarking Intellectual Property
Optimization

A Guide to The Future of Trademarking Intellectual Property

In an AI-driven era, how can creators meaningfully protect their intellectual property and patents. Spanning everything from code to brand visuals to...

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Austin Phalin

Jul 9, 2025

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How Can I Rank Higher on Google? Get Niche!
Optimization

How Can I Rank Higher on Google? Get Niche!

Let's call a spade a spade, ranking your brand on Google search can be daunting. So then begs the question, "How Can I Rank Higher on Google?". Well don't...

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Austin Phalin

Jun 30, 2025

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3 Surefire Strategies to Supercharge Your Online Visibility
Creative

3 Surefire Strategies to Supercharge Your Online Visibility

From the beginning of civilization to the launch of the internet in 1983, physical real estate was the golden key for fruitful investments. Times have changed...

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Austin Phalin

Jun 24, 2025

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The Rule of Three In Advertising: Why Your Brain Craves Sequences
Creative

The Rule of Three In Advertising: Why Your Brain Craves Sequences

Just what is the rule of three in advertising? There is a great quote by DaVinci that states “simplicity is the ultimate form of sophistication.” As humans we...

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Austin Phalin

May 16, 2025

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The Uncanny Valley of Influence: Real Influencers vs AI Avatars
Creative

The Uncanny Valley of Influence: Real Influencers vs AI Avatars

AI Avatars? Just what are we talking about here. The rise of hyper-realistic AI avatars in digital marketing presents a novel challenge for consumers: how can...

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April Campos

May 15, 2025

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Tactile vs Digital Design: A Meditation on Medium and Meaning
Business

Tactile vs Digital Design: A Meditation on Medium and Meaning

Why focus on digital design? Recently I watched 3 versions of King Kong, the OG from 1933, the campy Jeff Bridges one from 1976 and the epic Peter Jackson...

A

Austin Phalin

May 8, 2025

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Coachella, Marketing, and How to Increase Your Brand's Revenue Through Events (Yes, Evan Without a Billion-Dollar Budget)
Business

Coachella, Marketing, and How to Increase Your Brand's Revenue Through Events (Yes, Evan Without a Billion-Dollar Budget)

Okay, pour yourself a lukewarm coffee left over from this morning's frantic client call, and let's talk about something that floods our feeds every April:...

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April Campos

Apr 18, 2025

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Leveraging AI to Scale Imagination—Not Replace It
Marketing

Leveraging AI to Scale Imagination, Not Replace It

There’s a big misconception swirling around the creative world, that AI is coming for our imagination, ready to replace the artist, the writer, the filmmaker....

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Austin Phalin

Apr 15, 2025

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SEO: Why "Cheap & Fast" is a Myth 
Marketing

SEO: Why "Cheap & Fast" is a Myth 

Let's cut to the chase: SEO isn't a magic wand. It's more like a finely tuned, incredibly complex machine that requires constant maintenance and premium fuel....

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April Campos

Apr 14, 2025

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Snow White and the 7 Dos and Don'ts of Online Reputation Management (ORM)
Marketing

Snow White and the 7 Dos and Don'ts of Online Reputation Management (ORM)

Alright, buckle up, because we're about to dissect a real-life ORM disaster, still unfolding, and starring none other than Rachel Zegler and her, shall we say,...

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April Campos

Apr 1, 2025

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The Voice Search Mirage: A Decade of Hype, a Whimper of Impact
Marketing

The Voice Search Mirage: A Decade of Hype, a Whimper of Impact

Remember when voice search was going to revolutionize everything? Remember when every marketing news site told us at the beginning of every year that voice...

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April Campos

Mar 18, 2025

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"Organic" is a Lie: Your Social Media Content's Fate is Decided by Robots (and Controversy)
Marketing

"Organic" is a Lie: Your Social Media Content's Fate is Decided by Robots (and Controversy)

Being in the digital marketing world as long as I have, I am hyper aware of trends, and not just on social media platforms. I look for the bigger trends in...

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April Campos

Mar 14, 2025

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3 Genius Ways You’re NOT Using AI (But Should Be!)
Creative

3 Genius Ways You’re NOT Using AI (But Should Be!)

AI is everywhere, writing your emails, generating images, even recommending what you should binge-watch next. But let’s be real... Most brands use AI in the...

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Austin Phalin

Mar 13, 2025

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Top 5 AI Marketing Fails of 2024 (So Far…Because Let’s Be Real, It’s Still Early)
Creative

Top 5 AI Marketing Fails of 2024 (So Far…Because Let’s Be Real, It’s Still Early)

Let’s talk about AI in marketing. Or not. I’m not the boss of you. AI is the shiny new toy everyone’s playing with, promising untold riches and marketing...

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April Campos

Feb 20, 2025

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Data Dependency: Reclaiming Control Over Your Secret Weapon
Data

Data Dependency: Reclaiming Control Over Your Secret Weapon

“Brands that leverage data-driven strategies are 23x more likely to acquire customers, 6x more likely to retain them, and 19x more likely to be profitable than...

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Admin User

Nov 19, 2024

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From Zero to Hero: How Discord, Uber, and Netflix Became Household Names
Design

From Zero to Hero: How Discord, Uber, and Netflix Became Household Names

This article was inspired by my YouTube video "How to Build a Billion-Dollar Brand: Brand Messaging Secrets from Discord, Uber, and Netflix". Watch the video...

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Admin User

Jun 6, 2024

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Emerald Digital Ranked As A Top Digital Marketing Company In New Orleans
Marketing

Emerald Digital Ranked As A Top Digital Marketing Company In New Orleans

DesignRush has recognized Emerald Digital as a top digital marketing agency in New Orleans. Check out DesignRush to learn how digital marketing grows brands....

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Admin User

Dec 14, 2022

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Community Building Is Essential To Generating Revenue
Marketing

Community Building Is Essential To Generating Revenue

Online Communities Help You Achieve Your Goals In a digital-first world the way we communicate has fundamentally changed. We seek community, we seek content,...

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Admin User

Jun 30, 2022

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Victoria's Secret Rebrand: Is It Too Late?
Marketing

Victoria's Secret Rebrand: Is It Too Late?

Victoria’s Secret is rebranding to include a wider range of model sizes in its new campaign! Yay! Yay? THE NEW MARKETING CAMPAIGN One of the most successful...

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Juliana Meirelles

Jul 26, 2021

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Collaborative Giveaways: Why Two Brands Are Better Than One
Social Media

Collaborative Giveaways: Why Two Brands Are Better Than One

Since the dawn of advertising, we as consumers have excitedly watched giveaways and sweepstakes as they popped up in newspapers, magazines, TV, and now social...

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April Campos

Jul 9, 2021

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A SWOT Analysis of Houseplant, Seth Rogen’s New Cannabis Brand
Business

A SWOT Analysis of Houseplant, Seth Rogen’s New Cannabis Brand

Seth Rogen, along with fellow screenwriter and friend Evan Goldberg, recently launched their cannabis lifestyle brand called Houseplant. Will the comedian...

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Juliana Meirelles

Jul 6, 2021

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Consistent Social Media Posting Is Vital For Your Business
Social Media

Consistent Social Media Posting Is Vital For Your Business

Why platforms like Buffer & Hootsuite Exist How do customers, followers, and your potential audience view your business? They see it through how you’ve branded...

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April Campos

Jun 25, 2021

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Emerald Digital Wins Ragan's Crisis Communication Award
Business

Emerald Digital Wins Ragan's Crisis Communication Award

Emerald Digital is thrilled to announce that we have been chosen as a winner in the Public Relations Campaign category in Ragan’s Crisis Communications Awards....

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Admin User

Jun 25, 2021

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10 Lessons I Learned as Someone Who Has Spent 10 Years Running a Business
Business

10 Lessons I Learned as Someone Who Has Spent 10 Years Running a Business

This article was originally published on Entrepreneur. This month, I'm celebrating my 10 year entrepreneur anniversary. It's been a decade of late nights,...

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Admin User

Jun 21, 2021

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Emerald Digital Recognized As A Top Branding Agency In New York City By DesignRush
Business

Emerald Digital Recognized As A Top Branding Agency In New York City By DesignRush

DesignRush has recognized Emerald Digital as a top branding agency in New York City. Emerald Digital is a full-service digital marketing agency founded in 2018...

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Admin User

Jun 21, 2021

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Apple iOS 14.5 Update
Social Media

Apple iOS 14.5 Update

Here’s everything you need to know about Apple’s Privacy update, why it’s important, and why the privacy won’t last. What is covered by the privacy feature in...

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April Campos

Jun 14, 2021

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A Brief Rant About The Bachelorette’s Marketing
Marketing

A Brief Rant About The Bachelorette’s Marketing

As big fans of the Bachelorette, we have been anxiously awaiting the season 17 premiere. In case you missed it, a tumultuous last season of The Bachelor has...

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April Campos

Jun 7, 2021

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3 Simple Reasons Taylor Swift is the Queen of Marketing
Marketing

3 Simple Reasons Taylor Swift is the Queen of Marketing

The great Barbara Walters once quoted, “Taylor Swift is the music industry”. This is true. But is she low-key the marketing industry too? 1. Taylor Swift...

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Juliana Meirelles

Jun 2, 2021

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What Would 'Friends' Be Like On Social Media?
Social Media

What Would 'Friends' Be Like On Social Media?

After almost two decades of anticipation, it’s finally happening! On May 27th, HBO MAX will be streaming “FRIENDS: The Reunion”, featuring all six members of...

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Juliana Meirelles

May 26, 2021

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Emerald Digital Recognized As A Top Ad Agency In New York
Business

Emerald Digital Recognized As A Top Ad Agency In New York

DesignRush has recognized Emerald Digital amongst the most prominent digital agencies in New York. Emerald Digital's work, achievements, processes, and client...

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April Campos

May 24, 2021

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Is A Social Media Boycott or Protest Right For Your Brand?
Social Media

Is A Social Media Boycott or Protest Right For Your Brand?

With the recent EUEFA and English Football’s social media boycott, I couldn’t help but wonder... is this an effective approach to making an impact? From April...

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Juliana Meirelles

May 20, 2021

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Google Core Web Vitals Update Is Huge: Is Your Website Ready?
Optimization

Google Core Web Vitals Update Is Huge: Is Your Website Ready?

Google made an announcement last year about their Core Web Vitals update and has been preparing webmasters across the globe to prioritize page experience on...

A

April Campos

May 18, 2021

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Best Free Online Marketing Tools In 2021
Marketing

Best Free Online Marketing Tools In 2021

What free marketing tools still exist? Are the free online marketing tools as good as the paid tools? As a digital marketing agency, we use paid and free...

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April Campos

May 13, 2021

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How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur
Business

How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur

This article was originally published on Authority Magazine and Thrive Global. Shoot Straight. Be authentic. Tell it like it is. Don’t be full of it. People...

A

Admin User

May 6, 2021

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How To Market Your Brand On TikTok
Social Media

How To Market Your Brand On TikTok

TikTok At A Glance While still a relatively new platform, TikTok has become one of the most common social media apps over the past year. Since launching in...

A

April Campos

Apr 28, 2021

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5 Content Creation Tips To Dominate 2021
Creative

5 Content Creation Tips To Dominate 2021

So, you’ve developed your brand identity, built an email marketing campaign, and created social media pages for your business. Now what? This is where the fun...

A

April Campos

Apr 20, 2021

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Best 5 Paid Digital Marketing Tools Of 2021
Marketing

Best 5 Paid Digital Marketing Tools Of 2021

Why pay for marketing tools? Paid digital marketing tools are an important arrow in the marketing quiver. What advantages do subscriptions have over free? As...

A

April Campos

Apr 14, 2021

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From a Crisis PR Perspective, Where Did Bachelor Host Chris Harrison Go Wrong?
Public Relations

From a Crisis PR Perspective, Where Did Bachelor Host Chris Harrison Go Wrong?

What Happened During The Bachelor With Chris Harrison? While much of Bachelor Nation considered Matt James’s season to be pretty boring, I think we can at...

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Juliana Meirelles

Apr 6, 2021

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Matthew Berman On Digital Transformation In Authority Magazine
Media

Matthew Berman On Digital Transformation In Authority Magazine

Emerald Digital President Matthew Berman was recently featured in Authority Magazine. Read the original here --> https://medium.com/authority-magazine/matthew-b...

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Emerald Digital Team

Mar 24, 2021

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Facebook Algorithm: Why You Hate It(And We Do Too)
Social Media

Facebook Algorithm: Why You Hate It(And We Do Too)

We admit it: Facebook is a leader in the social media arena. Not because it’s the most amazing marketing tool or because it offers the best user...

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April Campos

Jan 20, 2021

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