Consistent Social Media Posting Is Vital For Your Business

Why platforms like Buffer & Hootsuite Exist

How do customers, followers, and your potential audience view your business? They see it through how you’ve branded your company. Customers should be able to easily discern your tone, purpose, and direction through your branding. 

Why You Should Post Consistently On Social Media

Let’s say you have your branding down. You’ve spent countless hours developing the exact persona you want to deliver. How are you delivering this message to your desired audience? Other than paid advertising, of course. As a business owner in 2021, you know potential customers want to see your brand on social media as well as your website. After landing on one of your ads, customers will head directly to their favorite social media platform and seek you out. They will not only expect to easily find you, but “78% of consumers expect brands to use social media” regularly to establish their brand.* 

By now you know your business has to be on social media. However, posting once or twice per week is insufficient. Especially if those posts are merely a sales pitch to push your own product. Original images and copy are what makes your brand feel real and relatable. Believe it or not consumers go to social media for information as well as entertainment. It’s where they gather data and news as well as up-to-date information on their friends and family. If your page is unengaging or informative, consumers will actually lose faith in your company. When consumers feel connected to a brand through social media, 57% will increase their spending with you.* In addition to this, 76% will buy from you over a competitor. 

Social media is now the new word of mouth and it can make or break your company. Now you know that you have to be on social media and you have to post engaging content regularly. But how are you going to accomplish this? That’s the struggle for most business owners, so know you’re not alone. 

How Do You Run All Your Social Media Accounts?

As an agency, this is the chief concern we hear time and time again from our clients. Managing one, let alone multiple, social media accounts is a full-time job. So, how are you supposed to run a company and promote it at the same time? The easy answer is, you’re not. This is where assistance from an agency comes in. However, in lieu of hiring a social media agency, there exist companies such as Planable.io, Buffer, Hootsuite, etc. What are these and why should you use one?

Each one of these platforms, at their base, functions as a content calendar. A content calendar allows you to link all of your social media accounts to it. Then, you are able to load all of your creatives and copywriting into the platform and schedule each one to go out on a specific day at a specific time. With content calendars, you are able to schedule content to go out on any social channel you have (from TikTok to Facebook to YouTube), as far into the future as you want. What we typically recommend for small businesses is to take time once per month to create content for the entire month. Then, schedule everything to post when you’d like it to appear on your socials. 

If this seems like a time-consuming and daunting task, we are always happy to set up a free consultation to get your brand on the right path to social media success and in front of your customers right where you belong.

April Campos

April Campos is the Emerald Digital operations manager and digital marketing expert. April has been managing digital campaigns for nearly a decade and is a client favorite.