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Why platforms like Buffer & Hootsuite Exist
How do customers, followers, and your potential audience view your business? They see it through how you’ve branded your company. Customers should be able to easily discern your tone, purpose, and direction through your branding.
Let’s say you have your branding down. You’ve spent countless hours developing the exact persona you want to deliver. How are you delivering this message to your desired audience? Other than paid advertising, of course. As a business owner in 2021, you know potential customers want to see your brand on social media as well as your website. After landing on one of your ads, customers will head directly to their favorite social media platform and seek you out. They will not only expect to easily find you, but “78% of consumers expect brands to use social media” regularly to establish their brand.*
By now you know your business has to be on social media. However, posting once or twice per week is insufficient. Especially if those posts are merely a sales pitch to push your own product. Original images and copy are what makes your brand feel real and relatable. Believe it or not consumers go to social media for information as well as entertainment. It’s where they gather data and news as well as up-to-date information on their friends and family. If your page is unengaging or informative, consumers will actually lose faith in your company. When consumers feel connected to a brand through social media, 57% will increase their spending with you.* In addition to this, 76% will buy from you over a competitor.
Social media is now the new word of mouth and it can make or break your company. Now you know that you have to be on social media and you have to post engaging content regularly. But how are you going to accomplish this? That’s the struggle for most business owners, so know you’re not alone.
As an agency, this is the chief concern we hear time and time again from our clients. Managing one, let alone multiple, social media accounts is a full-time job. So, how are you supposed to run a company and promote it at the same time? The easy answer is, you’re not. This is where assistance from an agency comes in. However, in lieu of hiring a social media agency, there exist companies such as Planable.io, Buffer, Hootsuite, etc. What are these and why should you use one?
Each one of these platforms, at their base, functions as a content calendar. A content calendar allows you to link all of your social media accounts to it. Then, you are able to load all of your creatives and copywriting into the platform and schedule each one to go out on a specific day at a specific time. With content calendars, you are able to schedule content to go out on any social channel you have (from TikTok to Facebook to YouTube), as far into the future as you want. What we typically recommend for small businesses is to take time once per month to create content for the entire month. Then, schedule everything to post when you’d like it to appear on your socials.
If this seems like a time-consuming and daunting task, we are always happy to set up a free consultation to get your brand on the right path to social media success and in front of your customers right where you belong.
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Emerald doubled our business in the year we joined and since taking over all of our digital marketing efforts has quadrupled our sales. We couldn't be happier. When Emerald recommends something we know there will be ROI. Emerald really transformed our business.
CEO at The Bid Lab
I've worked with several Digital Marketing companies in the past and Emerald has by far been the best. Knowledgeable and responsive account team and writers are spot on with copy. They also offer public relations which is extremely helpful for integrated campaigns. It's been a year and we've seen great results!
Working with the team at Emerald was effortless. Their clear communication and organization made every step of our project seamless. We worked collaboratively but it was so helpful to be able to lean on the Emerald team for their expertise to find the best solutions to meet our creative and technical needs. Overall, working with Emerald made this endeavor such a stress-free and enjoyable experience!
Senior Digital Editor at DuJour
These guys are the best I’ve seen in my 25 years of practice. Warren H. Cohn and Matthew Berman are on the cutting edge of their field.
Founding Partner at The Russo Firm
Emerald.Digital’s expertise, availability and insight was beyond what I expected and not only led to a wildly successful result for our organization, but to my own marketing insights. They’re also all just really great, grounded people!
Content Director at Jewish Big Brothers Big Sisters of Los Angeles