Are you ready to transform your business by leveraging the power of social media? Emerald Digital is an award-winning social media marketing agency. We are a team of experienced online marketers who are passionate about helping businesses grow their online presence. We help businesses reach their target audience and achieve their marketing goals. Contact us today to learn more about how we can help you grow your business.
3.81 billion people globally are using social media. This means if your brand is not maintaining an active social media marketing strategy, you’re missing out on reaching about half of the world’s population. You need a social media marketing agency to put forward a compelling strategy and world-class execution.
The rise of social media in the early 2000s gave businesses a new and unique opportunity to reach audiences quickly, efficiently, and for free. Previously, companies had to PAY to spread their brand’s messages in something referred to as a “newspaper.” Brands can now utilize social media marketing to communicate with people all around the world, from the beaches of Guam to the icy tundra of the North Pole.
Digital marketing is constantly evolving, and social media has truly been at the heart of it’s evolution. In its prime, MySpace boasted about 250 million users in the U.S. For some context – around that time, Beyonce released ‘Crazy In Love,’ and being a Nickelback fan was still considered cool. Yet by 2008, Tom’s social hub was surpassed in popularity by Facebook. Soon, Instagram become the coolest kid on the block. Then Snapchat, followed by TikTok. Don’t be like MySpace. Let us stay on top of industry trends so you don’t get left behind. And by the way, this is a safe space, we won’t judge if you’re still a Nickelback fan (well, we will try not to).
Send a clear-cut message to users about who you are and what you bring to the table from the moment they see engage your content.
Proactive engagement with users on your behalf, answering questions, and knowing how and when to reply.
Emerald Digital creates compelling social media content that truly resonates with your audience. We produce posts, reels, stories, videos, infographics, and much more.
We utilize important data to attract your unique audience of users who we’ve determined are likely to be interested in utilizing your product or service, building direct ROI.
Gain more followers and achieve an increase in engagement to further legitimize your brand.
Finally, a partner you can rely on.
As a business or brand owner, you may be wondering if social media marketing services are worth the investment. After all, social media is free, so why pay for someone to do something you can do yourself? The answer is simple: social media marketing services are worth the investment because they can help you reach a larger audience, more effectively engage with your target market, and grow your brand or business.
Here are just a few of the benefits of social media marketing services:
A social media marketing agency is a team of marketing professionals with expertise in social strategy, communication, content creation, social advertising, copywriting, and analytic analysis.
A social media marketing agency will manage a brand’s social media presence to increase followers, communicate with the audience, provide customer support, increase brand awareness, generate sales and achieve other business goals.
The way we communicate and connect with others has drastically changed. We can connect with millions of people at the click of a button. There is an opportunity for brands to better communicate and listen to their customers. Today social media marketing is simply a channel that cannot be ignored.
Social Media Strategy
Social Ad Management
Social Content Publishing
Social Listening & Research
Social Reputation Management
Analytics & Analysis
As the world increasingly becomes digitized, so too does the way businesses market themselves. A social media marketing agency provides services to help businesses promote themselves through various online platforms. This can include creating and managing a business’s social media accounts, developing marketing strategies, creating and executing digital marketing campaigns, and analyzing data to determine the effectiveness of these campaigns.
The advantages of working with a social media marketing agency are many. Perhaps most importantly, agencies have the experience and expertise to develop and execute effective marketing plans. They also have the resources to invest in paid advertising on social media platforms, which can reach a large audience quickly and efficiently. In addition, social media marketing agencies can provide valuable insights into how customers interact with a business online, which can help inform future marketing efforts.
There are some things to keep in mind when considering working with a social media marketing agency. First, it’s important to find an agency that is a good fit for your business. Make sure to ask about their experience, areas of expertise, and case studies of previous clients. Second, be clear about your goals and objectives for working with an agency.
There are a few key factors to keep in mind when choosing a social media marketing agency. The first is to make sure that the agency has experience with the social media platforms that are relevant to your target audience. The second is to make sure that the agency has a good reputation. The third is to make sure that the agency can accomplish your goals within your budget.
Experience is everything. It’s worth your time and effort to check the reputation of the agency you are looking to work with. Have they won awards? Do they have positive reviews? Has the agency been recommended by a friend or client? Is the social media marketing agency mentioned in mainstream media or press publications?
Emerald Digital is award-winning and frequently contributes to places like Entrepreneur.
This is important so that you can get a feel for their culture and how they operate. You should also ask them about their experience with the social media platform that you are interested in. Ask to see previous work and see if it fits with your creative ethos.
Our work has driven millions of online engagements.
It is important to make sure that you and the social media agency are aligned in your goals, timeline, and the financial requirements to accomplish them.
Be up front with your budget, and the agency can put together a custom proposal specific to your needs.
Your social media marketing agency is a partner in growing your business. They should grow to understand your brand, vision, and your customers.
We begin a social media marketing project by defining our goals, learning about our clients, and learning about our clients’ competition, audience, and unique value proposition.
We onboard our social media marketing clients to truly understand the intricacies of their brand. As a marketing partner who represents your brand online, we take our role seriously. After we review basic information like contacts, competitors, and services, we discuss what really makes you stand out from the competition. We seek to understand your personality, voice, and brand ethos.
Outline our goals and the tactics we will use to achieve them. Define the metrics to measure success.
Define a consistent social media style visual, tone, and personality.
Define the themes and topics that Summit County will use to create buckets of content.
We create a content calendar to plan and manage our content production.
The Emerald Digital team will collect any relevant assets that may help us create the perfect social media campaign. This step is extremely important as it will help define the types of assets we need to create. We will catalog photo assets, logos, relevant copywriting, brand manuals, and videos.
Identify and source creative assets, and define the necessary content requirements for the campaign.
Create content that fits a variety of formats (image, video, reels, story) based on your brand’s pillars and strategy.
Emerald Digital will provide content mockups for client review. Wherever necessary, we will revise the content based on your feedback.
Emerald Digital social media marketing agency clients will approve content items for publishing.
We publish approved content to your audience, organically on your pages, and in the formats they love.
We create audience targets based on user demographics, psychographics, behavior, and interests. We can make sure people living in (or with a second home) Summit County see what you have to say.
Emerald Digital will identify and manage ad campaigns. No longer do we live in a world where organic is everything. Paid media ensures we can utilize sophisticated targeting and reach people we otherwise would not.
Our targeting, content, and ad campaigns will evolve over time, improving on what works, and moving away from what does not.
We are responsive. We write back. We answer comments. We are present.
We create opportunities for ongoing communication. We comment on popular posts. We become an active participant in community conversation.
We believe in the power of 1-1 relationships in scale. By creating genuine relationships with members of our community, we create deep connections and create advocates for our cause.
Emerald will identify potential cross-brand opportunities or influencer opportunities.
Emerald Digital social media marketing agency produces a real-time data dashboard that allows us to understand the performance of our campaign at any time.
Numbers are useless without meaning and context. We analyze performance to uncover insights and action.
We share our insights with your team in prepared reports and frequent brand conversation. Our team and your team function as one marketing and communications department.
Every data point is an opportunity to do better, to improve, to iterate on what we’ve done before.
There are many reasons why a business should choose Emerald Digital as their social media marketing agency. Emerald Digital has a proven track record of helping businesses grow their online presence and reach their target audiences. Emerald Digital has a team of experienced social media experts who are familiar with the latest trends and technologies. Emerald Digital also has a strong focus on customer service, which means that businesses can expect to receive prompt and efficient service.
If you are looking for a way to take your business to the next level, social media marketing services are a great option. Contact Emerald Digital for effective social media.
Schedule a free consulation with our marketing experts.
Would you benefit from millions of consumer touchpoints every month?
Could you handle a steady stream of new clients or customers?
Do you want marketing execution that meets your business goals?
Emerald doubled our business in the year we joined and since taking over all of our digital marketing efforts has quadrupled our sales. We couldn't be happier. When Emerald recommends something we know there will be ROI. Emerald really transformed our business.
CEO at The Bid Lab
I've worked with several Digital Marketing companies in the past and Emerald has by far been the best. Knowledgeable and responsive account team and writers are spot on with copy. They also offer public relations which is extremely helpful for integrated campaigns. It's been a year and we've seen great results!
Working with the team at Emerald was effortless. Their clear communication and organization made every step of our project seamless. We worked collaboratively but it was so helpful to be able to lean on the Emerald team for their expertise to find the best solutions to meet our creative and technical needs. Overall, working with Emerald made this endeavor such a stress-free and enjoyable experience!
Senior Digital Editor at DuJour
These guys are the best I’ve seen in my 25 years of practice. Warren H. Cohn and Matthew Berman are on the cutting edge of their field.
Founding Partner at The Russo Firm
Emerald.Digital’s expertise, availability and insight was beyond what I expected and not only led to a wildly successful result for our organization, but to my own marketing insights. They’re also all just really great, grounded people!
Content Director at Jewish Big Brothers Big Sisters of Los Angeles