Social Media Marketing Services that drive pipeline, revenue, and growth.
Emerald Digital builds social and creative systems around proof, offers, and audience signal. We build social systems founders trust and operators can run at scale, powered by proprietary research tech, agentic workflows, and proven creative frameworks.
We deploy custom scrapers, data pipelines, and agentic systems to surface insights competitors miss. Then we turn those findings into campaigns that win on TikTok, Instagram, LinkedIn, X, Facebook, and more.
This is social built for outcomes. Engagement becomes loyalty. Loyalty becomes pipeline. Pipeline becomes revenue, funding, and exits, with the governance and visibility operators need.
400%
Email Revenue Lift
45%
Average Open Rate
8.5%
Click-Through Rate
200+
Flows Deployed
SelectedWork
Custom sites built to convert, not just look good.
50K+
Organic Reach
Social PlatformΒ·Startup
Connyct
Social-first brand launch strategy. Community building and content that drove organic app installs.
View Project
2M+
Impressions
EntertainmentΒ·Events
Bane Haunted House
Seasonal social campaigns with viral content mechanics that packed every weekend through Halloween.
View Project
8x
ROAS
DTCΒ·Beauty
Lumini Beauty
DTC social strategy blending influencer content, UGC, and paid amplification for a beauty brand launch.
View Project
Benefits of Social Media Marketing
Win attention in a social-first world.
Increased Visibility: Proof-led creative systems designed for the platforms where buyers already live.
Brand Storytelling: Proven hook frameworks and stealth social systems craft narratives people remember and act on.
Visual Identity: Polished, consistent creative that makes your brand instantly recognizable across every channel.
Thought Leadership: Founder-led and team-led playbooks that build credibility while fueling pipeline.
From growth-stage startups to category leaders, our social systems fuel revenue, pipeline, and equity growth.
Maurice Harary
CEO at The Bid Lab
Emerald doubled our business in the year we joined and since taking over all of our digital marketing efforts has quadrupled our sales. We couldn't be happier. When Emerald recommends something we know there will be ROI. Emerald really transformed our business.
We live in a social-first world. If you are not building attention and pipeline on TikTok, Instagram, LinkedIn, X, and beyond, you are invisible. We make sure your brand leads.
Our social media marketing services.
Strategies powered by custom research tech, scrapers, and agentic systems. Blueprints founders measure, operators run, and boards respect.
β’Channel mix optimized for pipeline
β’Content calendars tied to revenue goals
β’Persona and TAM analysis from live data
Creative built on proven hooks. TikTok shorts, Instagram Reels, LinkedIn carousels, and X threads engineered to capture attention and convert.
β’Hook-driven videos and visuals
β’Copywriting tuned for conversion
β’Platform-optimized formats
We handle scale. Tens of thousands of comments, DMs, and reviews managed with empathy, speed, and brand protection.
β’Daily posting with approvals workflow
β’Active engagement and escalation playbooks
β’Reputation monitoring across TikTok, Meta, X, and LinkedIn
Performance campaigns engineered for CAC efficiency and revenue growth. We scale on TikTok, Instagram, LinkedIn, and X with relentless optimization.
β’Full-funnel TikTok and Meta ads
β’LinkedIn lead gen and ABM campaigns
β’X and Pinterest ads tuned for ROAS
Authentic partnerships that expand reach and drive numbers. We connect your brand with creators who already own attention in your category.
β’Influencer sourcing and vetting
β’Partnership management with compliance guardrails
β’ROI tied directly to pipeline impact
Dashboards founders love, operators rely on, and investors respect. Every campaign tied back to revenue and pipeline.
β’Cross-platform analytics dashboards
β’Attribution to MQLs, SQLs, and revenue
β’Actionable optimization insights
Our Social Media Marketing Workflow
Brand Discovery
We uncover your voice, goals, and whitespace.
Deep research powered by scrapers and agentic systems to find opportunities competitors miss.
Answers to the questions founders and operators ask most about building pipeline through social.
TikTok and Instagram drive awareness and culture. LinkedIn builds B2B pipeline. X establishes authority. We recommend a mix tied directly to your goals and ICP.
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It varies by platform. As a baseline: 1 to 2 times daily on TikTok and Instagram, 3 to 5 times weekly on LinkedIn, and 3 to 5 times daily on X. We tailor cadence to your audience and operational capacity.
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Our in-house team creates all videos, graphics, and copy. You approve before publishing. Every asset aligns with brand voice and growth goals.
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We track engagement, MQLs, SQLs, CAC, ROAS, pipeline contribution, and attributed revenue. Monthly reports show exactly how social impacts business outcomes.
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Yes. TikTok, Instagram, LinkedIn, Meta, and X. Campaigns are engineered for CAC efficiency and pipeline growth, with full attribution.
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We create brand guidelines, train our team, and follow approval workflows. Each platform adapts to its culture while staying true to your brand.
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We respond quickly and professionally, escalate when needed, and work to turn critics into advocates while protecting your brand.
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Expect quick wins in the first 30 days. Pipeline and revenue attribution typically show within 60 to 90 days. Long-term brand equity compounds over 6 to 12 months.
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Still have questions about social media marketing?
Our strategists are ready to help. Get tailored answers and a roadmap for your business.