Email marketing that turns subscribers into repeat buyers.
We build and run the email program for brands that already have a list and customers: welcome, cart, post-purchase and win-back flows, plus the campaigns and segments around them, in Klaviyo, HubSpot or the platform you use. You get a weekly report on what is working and what to kill. See what it costs below.
What's in an email program
Email is the channel you own. We run it as one system: the flows that fire on behavior, the campaigns on top, and the list health underneath that decides whether any of it reaches the inbox.
Lifecycle flowsAutomated sequences that run on what a customer does.
We build the welcome series (5 to 7 emails aimed at the first purchase), cart and browse abandonment, post-purchase flows for reviews, upsells and retention, and win-back for customers who have gone quiet. They are built in Klaviyo, HubSpot or your own platform.
Campaigns and the send calendarLaunches, promotions and content, planned instead of sporadic.
We plan one-time sends for launches, seasonal promotions and content, then segment and A/B test them. For Loving Pets, we ran about 70% education and 30% promotion, and testing showed one to two promotional emails a month was the right pace.
Segmentation and personalizationThe right message to the right group, not the whole list.
We segment by behavior (clicks, purchases, site activity) and by recency, frequency and spend, then add dynamic product and content blocks. At Loving Pets that meant treating VIPs (the top 20%), regulars, one-time buyers and engaged non-buyers differently.
Deliverability and list healthReaching the inbox before anything else matters.
We set up SPF, DKIM and DMARC, warm the domain, suppress inactive subscribers and watch inbox placement. A clean list protects your sender reputation, and that is what keeps the rest of the program working.
Testing and reportingEvery send teaches the next one.
We split test subject lines and preview text, send times by segment, creative and calls to action. A weekly report shows opens, clicks, conversions and revenue, and tells you what to kill.
Email design and buildMobile-first templates that hold up in every inbox.
We code custom HTML templates that render in Gmail, Outlook, Apple Mail and on phones, with dark mode and accessible markup. Our Creative team designs them to match your brand.
Built in the platform you already pay for.
Klaviyo
For stores. Flows, segments and revenue reporting in one place. Loving Pets runs on it.
HubSpot
For teams that need email to sit next to the CRM and lead scoring.
Your ESP
If you already run another platform, we build there.
Your other tools
We connect Shopify, WooCommerce, Salesforce, HubSpot and Google Analytics so data flows both ways.
Flows earn, campaigns announce.
Flows
They run all the time, on behavior. At Loving Pets, four core flows produced 70% of email revenue over time.
Campaigns
One-time sends for launches, promotions and content. They drive traffic and awareness while the flows keep selling.
Email results
130%+of last year's total revenue, from Q4 email alone, for Loving Pets.
Read the Loving Pets case study
A Wag Street Journal newsletter email we made for Loving Pets, with a seasonal Treats-giving theme and a promo code.
How a program runs
Discover
We learn your audience and goals, and audit your flows, segments, deliverability and list health.
Plan
A flow map, a campaign calendar and test benchmarks, so every email has a job.
Design and build
Templates, flows and triggers set up, tested and checked in the main inboxes.
Send and test
We send, measure and run split tests, then report weekly on what to scale and what to cut.
What it costs
From $3,500 a month
Focused programs: the core flows built and managed, or a campaign calendar on a list you already have.
$5,000 to $10,000 a month
Where most engagements run: flows, campaigns, segmentation, testing and reporting handled together.
Send us your platform and list size, and we will tell you which size fits.
Who it fits, and how it played out.
- Best fita list and past customers
- Not yetno owned audience
- PlatformKlaviyo, HubSpot or yours
- Reportingweekly
- 60 days
Loving Pets saw a 30 to 40% revenue lift from the rebuilt flows alone.
- 12+ months
Segmentation, a VIP program and better timing took Q4 email revenue past the whole prior year.
- 24 months
Loving Pets more than quadrupled its email revenue.
Email marketing questions
How much does email marketing management cost?
Focused programs start at $3,500 a month, and most engagements run $5,000 to $10,000 a month. Send us your platform and list size and we will tell you which size fits.
What is included in your email marketing services?
Lifecycle flows, campaigns, segmentation, deliverability and list health, split testing, email design and build, and weekly reporting. We scope it around your biggest gap.
Which email platform should we use?
Klaviyo for most stores, HubSpot when email has to live next to your CRM. If you already run another platform, we build in it.
Which flows do we need first?
Start with the welcome series, cart and browse abandonment, post-purchase and win-back. At Loving Pets, four core flows ended up producing 70% of email revenue.
Can email connect to our other tools?
Yes. We connect CRMs like Salesforce and HubSpot, stores on Shopify or WooCommerce, social tools and Google Analytics, so the same data feeds every send.
Do you handle automation too?
Yes. That covers welcome series, abandoned cart recovery, drip campaigns for lead nurture, re-engagement for inactive subscribers and product recommendations that change by behavior.
How do you protect deliverability?
We authenticate your domain with SPF, DKIM and DMARC, warm it up, suppress inactive subscribers and monitor inbox placement. We also give guidance on consent and list hygiene.
How often should we email our list?
It depends on the segment, so we test it. For Loving Pets, one to two promotional emails a month was the right pace, with education in between.
How do you measure email results?
We report open rate, click rate, conversion rate and revenue by flow and campaign each week, with a clear list of what to scale and what to kill.
We are starting a campaign from scratch. Where do we begin?
We start with a discovery phase on your goals and audience, then a plan for flows, content and segments. After that we design, send and test, and the program improves from the data.
Send us your list size. We'll show you which flows are missing.
A free email teardown covers your flows, segments and deliverability, and the first flow we would build.