Lifecycle & Email Marketing

Turn Subscribers Into Revenue

Flows, campaigns, and testing that maximize LTV without fatigue.

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Lee Rudin
Lee Rudin
Founding Partner
Ariel Nishli
Ariel Nishli
Marketing Director
DL
Duncan Levin
Founding Partner
AR
Anthony Russo
Founding Partner, Lawyer
DelanoInfusiveDuJourDealmedChristie's Real EstateThe Law CenterTransperfect

Turn subscribers into revenue with Email Marketing Services.

Email isn't dead. It's your highest-ROI channel when done right. We build lifecycle programs (flows, campaigns, segmentation) that turn subscribers into customers and customers into repeat buyers.

We design welcome flows, cart abandonment sequences, post-purchase nurture, and re-engagement campaigns in Klaviyo, HubSpot, or your ESP. Every email is optimized for deliverability, opens, clicks, and revenue.

The outcome: higher LTV, lower churn, and predictable revenue from your list. Weekly performance reports show exactly what's working and what to kill.

400%
Email Revenue Lift
45%
Average Open Rate
8.5%
Click-Through Rate
200+
Flows Deployed

SelectedWork

Email programs that nurture, convert, and retain.

Loving Pets
DTC·Pet Brand·Klaviyo

Loving Pets

In one quarter, Loving Pets generated more than 130% of the previous year's total email revenue. We more than doubled prior-year revenue in a single quarter through lifecycle flows, campaigns, and segmentation.

View Project

Benefits of Email Marketing

Targeted lifecycle email marketing.

Engagement: Spark curiosity and keep the flame of loyalty burning by sharing updates on your offerings.
Relationship Building: Lay the groundwork for meaningful connections by showering potential customers with information that matters to them.
Conversion: With irresistible calls-to-action and offers tailored just for them, watch your audience leap from interested bystanders to devoted customers.
Loyalty: Keep the love alive by consistently delivering on promises and exceeding expectations. It's how customers become fervent brand advocates.
Personalized Communication: Speak their language by tailoring your messages to your audience's unique tastes and interests. It's the difference between being heard and being memorable.
Tailored Messages and Offers: Timing is everything. Deliver the right message at the perfect moment, ensuring your voice rises above the noise.
Engage and Convert: Email marketing isn't just for hellos and updates. It's a potent tool for transformation, turning the curious into the committed.
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Email marketing concept visual for Emerald Digital

Client Testimonials

See how leading brands grow with Emerald Digital’s lifecycle and email marketing programs.

Maurice Harary

CEO at The Bid Lab

Emerald doubled our business in the year we joined and since taking over all of our digital marketing efforts has quadrupled our sales. We couldn't be happier. When Emerald recommends something we know there will be ROI. Emerald really transformed our business.

Lifecycle marketing built on proven frameworks, tested creative, and data-driven optimization, flows that turn subscribers into repeat revenue instead of one-time buyers.

Our Email Marketing Services.

Automated sequences that nurture subscribers through the customer journey. Welcome flows, cart abandonment, browse abandonment, post-purchase, win-back. Built in Klaviyo, HubSpot, or your ESP.

  • Welcome series (5-7 emails, optimized for first purchase)
  • Cart & browse abandonment (recover 15-30% of lost revenue)
  • Post-purchase flows (reviews, upsells, retention)

One-time sends for launches, promotions, content distribution, and announcements. Segmented, A/B tested, and optimized for clicks and conversions.

  • Product launches and seasonal promotions
  • Content distribution (blogs, case studies, guides)
  • Segmented sends based on behavior and preferences

Advanced list segmentation based on behavior, purchase history, engagement, and demographics. Dynamic content blocks that personalize emails at scale.

  • Behavioral segmentation (clicks, purchases, site activity)
  • RFM analysis (Recency, Frequency, Monetary value)
  • Dynamic product recommendations and content blocks

Technical setup (SPF, DKIM, DMARC), list hygiene, engagement monitoring, and reputation management to ensure emails hit the inbox, not spam.

  • Domain authentication and warming protocols
  • Engagement-based list cleaning (suppress inactive)
  • Inbox placement monitoring and optimization

Systematic testing of subject lines, send times, creative, CTAs, and offers. Data-driven optimization that compounds revenue over time.

  • Subject line and preview text split tests
  • Send time optimization by segment
  • Creative and CTA testing (buttons, copy, layout)

Mobile-responsive email templates coded for compatibility across Gmail, Outlook, Apple Mail, and mobile clients. Brand-consistent, conversion-optimized layouts.

  • Custom HTML email templates (mobile-first)
  • Dark mode optimization
  • Accessibility compliance (WCAG standards)

Our Email Marketing Process

Discovery

The discovery phase is your email campaign's secret weapon.

It's where you tune into your audience's pulse, crafting emails that speak their language thanks to deep-dive market research and data analysis. This step is your blueprint for personalized, trend-savvy content that hits home. Think of it as the compass guiding your campaign to success, indispensable and utterly transformative.

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Discovery

Identify goals & determine the target audience.

Strategy

Develop comprehensive email marketing strategy.

Design

Create compelling visual experiences.

Send

Execute campaigns with precision timing.

Test

Analyze performance & optimize results.

Frequently Asked Questions

Questions, answered

Get answers to the most common questions about our email marketing services and strategies.

Still have questions?

Our email marketing experts are here to help. Get personalized answers and strategic advice for your specific needs.

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Fresh POV, playbooks, and performance breakdowns from the Emerald team.

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