About Emerald Digital

We help founder-led brands grow.

Emerald Digital is a growth marketing agency that creates content, builds search and AI visibility, and drives distribution for founder-led brands.

Founded in 2018. Offices in New Orleans and New York City, with a remote team across Florida, Texas, and California.

Matt Berman

CEO & Founder

April Campos

Director of Operations

Matt has been featured in

  • TechCrunch
  • Google I/O
  • Biz New Orleans

What Emerald Digital Does

Three jobs, one loop: make the content, get found, get seen. Most brands hire three vendors for that. We run it as one team, then add the tools and creator work that make it compound.

Content that stops the scroll

We produce ads, short-form video, and social posts on a steady cadence, not one-off campaigns. Every piece is a test, so the library keeps finding winners and the next batch gets sharper.

1M+

organic social engagements in 150 days for Abeles & Heymann

Read the case study for Abeles & Heymann

Getting found on search and AI

We rank you for the searches that bring in customers, then make sure ChatGPT, Perplexity, and Google's AI answers can find and cite you. Rankings get you retrieved. Being the clearest source gets you cited.

#2

nationally for "motorcycle accident lawyer" in six months, for The Law Center

Read the case study for The Law Center

Getting in front of the right eyeballs

Paid media, influencer and creator partnerships, and distribution, run by operators who watch the spend every day. Attention only counts when it turns into pipeline, so that is what we measure.

521

luxury leads in six months at $15.96 each, for Christie's International Real Estate

Growing creators

We point the same content and distribution systems at one person’s audience. Creators get a production rhythm and a weekly read on what the algorithm is rewarding.

11M+

views for one creator in their first month

What Makes Emerald Digital Different

Five things you get here that you usually do not get from a retainer agency.

A senior operator on every account

Matt or April is on every account, and most clients work with Matt directly at some point. The people who scope the work are the people who run it.

Typical agency:
Partners pitch the work, then junior staff run it.
Emerald Digital:
The person on the first call is still on the account in month six.

Operators who have built brands, not just serviced them

Before Emerald, Matt founded and exited a WPP-backed video platform and helped take Fireball Whisky from a one-state brand to an international one. We make calls like owners because we have been owners.

Typical agency:
Account teams who have only ever been the vendor.
Emerald Digital:
An operator who has built, scaled, and exited a company of his own.

Terms that respect your runway

Most engagements start with a three-month minimum, then go month-to-month with 30 days’ notice. If it stops working, you are not locked into a year of invoices.

Typical agency:
Six- and twelve-month retainer commitments are common.
Emerald Digital:
Three months to prove it. If it is not working, you can walk.

Growth and reputation under one roof

Founding partner Juda Engelmayer leads our PR, crisis, and reputation work alongside the growth team. Our joint campaign with HeraldPR for the West Side Community Organization was a winner in Ragan’s 2020 Crisis Communications Awards.

Typical agency:
Growth agencies stop at the ad account when the press calls.
Emerald Digital:
Press, crisis, and growth handled by one team.
Read the award-winning campaign

We give the playbook away

Matt teaches founders AI workflows and creative strategy in public: on X, and in live webinars for founders, and was featured in Google’s I/O 2025 reel. You can see how we think before you ever get on a call.

Typical agency:
Methods kept in a black box.
Emerald Digital:
The playbook is public. You hire us to run it.

Emerald doubled our business in the year we joined and since taking over all of our digital marketing efforts has quadrupled our sales.

Maurice Harary

CEO, The Bid Lab

4xrevenue

Who Uses Emerald Digital

Most of our clients are founder-run, even the ones that have grown well past the founding team.

  • Founder-led DTC and consumer brands that need content and paid social to turn attention into orders.

    Lumini, Loving Pets, The Bid Lab, Infinitude

  • Founder-led law firms in personal injury, litigation, and professional practice that want more signed cases from search.

    The Law Center, Wilk Auslander, Cain Law Firm

  • Hotels and hospitality brands that need to fill rooms and tables without leaning on the booking platforms.

    Delano, Villa Bella Vita, Hôtel Plaza Athénée

  • Luxury real estate brokerages and teams that need qualified buyer and seller leads, not tire-kickers.

    Christie's International Real Estate

  • B2B SaaS companies with a lean marketing team that need pipeline and a clear story without hiring a full department.

    Equabli, Loman

  • Fintech, healthcare, and biotech companies with complex products that have to be explained simply to win trust.

    Infusive, Dealmed, Myrtelle

  • Creators and personal brands building an audience they can turn into a business.

  • Public figures and organizations that need reputation, crisis, and earned-media work handled quietly.

    West Side Community Organization

The Team Behind Emerald Digital

Matt Berman and Warren Cohn met as roommates at Tulane in 2006, the year after Hurricane Katrina. In December 2018 they launched Emerald Digital to bridge Matt’s New Orleans agency, Ember Networks, and Warren’s New York PR firm, HeraldPR.

Today Emerald runs from New Orleans and New York City, with teammates across Florida, Texas, and California.

The Emerald Digital and HeraldPR team in front of a branded step-and-repeat
The Emerald Digital and HeraldPR team.

How we got here

  1. 2011

    Matt starts Ember Networks in New Orleans.

  2. 2018

    Emerald Digital launches in December, with offices in New Orleans and New York.

  3. 2020

    The team goes remote-first. The Law Center reaches #2 nationally for "motorcycle accident lawyer." A crisis campaign with HeraldPR wins in Ragan’s 2020 Crisis Communications Awards.

  4. 2021

    Creator services and influencer outreach launch. First million-view video.

  5. 2022

    Emerald expands into healthcare e-commerce and search.

  6. 2023

    Emerald goes AI-first across content, search, and paid.

  7. 2024

    First video past 20 million views. Matt is featured in TechCrunch.

  8. 2025

    Matt launches the Big Players newsletter and is featured in Google’s I/O reel.

  9. 2026

    Matt open-sources the agent kits we run on. Clutch and Expertise.com name Emerald among New Orleans’ top agencies.

Matt Berman

CEO & Founder

Matt has spent 20 years in marketing. He founded Chunnel.TV with backing from WPP and grew it to half a million monthly users, helped take Fireball Whisky from a one-state brand to an international one, and, before Emerald, worked with more than 100 spirits brands.

He has built on OpenAI’s models since 2020, teaches founders AI workflows and creative strategy on X, and builds tools of his own, including StealAds.

April Campos

Director of Operations

April runs operations and client communication, so work ships on schedule and nothing falls between channels.

Before joining Matt, she ran her own agency and consultancy building social and search presence for real estate teams, mortgage brokerages, and live events. They have worked together for about ten years.

How Emerald Digital Works

No black box. Here is what happens after you reach out, and what working together looks like week to week.

  1. Intro call

    Within one business day

    Matt or April replies, not a salesperson. We tell you plainly whether we are the right team.

  2. Kickoff and audit

    Week 1

    We get access to your accounts, site, and content, then find the leaks costing you the most.

  3. Your plan

    Week 2

    A 90-day plan with priorities and owners, ranked by what moves revenue first.

  4. First work live

    Typically within the first month

    First content, campaigns, or search fixes ship, so you see movement early instead of a quarter of setup.

  5. Measure and double down

    Ongoing

    We report what worked, cut what did not, and put more behind the winners.

Start with an intro call

Key Facts

Company Name
Emerald Digital
Type
Growth marketing agency
Founded
December 2018, New Orleans
Founder
Matt Berman, CEO & Founder. Co-founded in 2018 with Warren Cohn
Headquarters
New Orleans (650 Poydras Street, Suite 1025) and New York City (1216 Broadway), with a remote team in Florida, Texas, and California
Core Offering
Growth marketing for founder-led brands: content, search and AI visibility, and distribution
Pricing
Scoped per engagement: fixed-scope projects or monthly partnerships
Contract Terms
Usually a three-month minimum, then month-to-month with 30 days’ notice
Services
Content and creative production; SEO and AI search visibility; paid media on Meta, Google, and LinkedIn; influencer and creator partnerships; creator growth; conversion optimization; PR, crisis, and reputation; AI workflows and custom tools
Communication
Slack and email, weekly or monthly calls, replies within one business day
Notable Clients
Christie's International Real Estate, Delano, Hôtel Plaza Athénée, DuJour, The Law Center, Lumini, Wilk Auslander
Customers Served
Founder-led brands in DTC, legal, hospitality, real estate, B2B SaaS, fintech, and healthcare since 2018
Projects Delivered
9 published case studies
Competitors
Full-service retainer agencies, SEO software resellers, freelance marketers, and in-house hires
Recognition
Clutch Top Company, New Orleans 2026; Expertise.com Best Digital Marketing Agencies in New Orleans 2026; winner in Ragan’s 2020 Crisis Communications Awards (with HeraldPR)
Social

Company: XLinkedInInstagramFacebook

Founder: XLinkedInGitHub

Last updated September 2026.

Frequently Asked Questions

Still have a question? Ask it on a call.

Book a call

What does Emerald Digital do?

Emerald Digital helps founder-led brands grow. We create the content, build search and AI visibility, and drive distribution through paid media, influencers, and creators, all run by one senior team.

Who is Emerald Digital a good fit for?

Founder-led DTC and consumer brands, law firms, hotels and hospitality brands, luxury real estate teams, B2B SaaS, fintech, and healthcare companies, plus creators building an audience. Most of our clients are founder-run.

How much does Emerald Digital cost?

Every engagement is scoped to the work: a fixed-scope project or a monthly partnership. After a short intro call, you get a straight answer on scope and price.

Do I have to sign a long contract?

No. Most engagements start with a three-month minimum, then go month-to-month with 30 days’ notice.

Who will I actually work with?

Matt Berman or April Campos is on every account, alongside the operators running your work. There is no handoff to a junior team after the pitch.

What happens on the intro call?

You talk with Matt or April, not a salesperson. We ask where you are headed and what is in the way, then tell you plainly whether we are the right team and what we would do first.

How fast will I see results?

First work usually goes live within the first month. Paid and content show signal first, while search compounds over months: The Law Center reached #2 nationally for "motorcycle accident lawyer" in six months.

Do you only work with companies in New Orleans and New York?

No. We have offices in New Orleans and New York City, but the team is remote-first and works with brands across the United States.

Does Emerald Digital use AI?

Yes. We have been AI-first since 2023, and Matt has built on OpenAI’s models since 2020. People still lead: an operator checks everything before it ships, and we build our own tools instead of reselling someone else’s.

Do I keep what you build?

Yes. Your ad accounts, content, and plan stay yours, whether or not we keep working together.

Can Emerald Digital help with PR or a reputation problem?

Yes. Founding partner Juda Engelmayer leads our PR, crisis, and reputation work alongside the growth team, so press and marketing move together.

Who founded Emerald Digital?

Matt Berman and Warren Cohn co-founded Emerald Digital in New Orleans in December 2018, and Matt leads it today as CEO. He has spent 20 years in marketing, from founding Chunnel.TV with backing from WPP to helping take Fireball Whisky international.

Tell us where you are headed.

We will tell you, plainly, whether we are the right team to get you there. If we are not, we will point you to who is.