Kuran Malhotra

Kuran Malhotra is an on-site analyst at Insight Partners, and an up-and-coming leader in the FinTech space. Malhotra, a voracious writer with talents in programming, accounting, and operations, came to Emerald Digital requesting assistance in marketing strategy, research, content distribution, and more.


Emerald Digital Worked With Kuran Malhotra To Develop A Marketing Strategy

Marketing strategy has always been at the center of every successful business. Today, many business owners are using a variety of marketing tools and techniques in their efforts to grow their businesses. Kuran Malhotra understood, to achieve his goals, he would need our expert assistance to generate a fleshed out marketing plan.


Create A Marketing Plan

A Marketing plan is basically an overall game plan and long-term strategy for any business,  company, or public-facing individual, with the ultimate goal of realizing a sustainable competitive edge by understanding the desires and needs of consumers. We created a custom marketing plan specific for Kuran Malhotra’s specific industry needs to meet the vision of his personal brand and goals.

Engage In Marketing Research

To help Kuran Malhotra understand his market we conducted market research. Marketing research is not just about gathering information about the competition or researching trends in the market. It’s also about understanding what motivates consumers and knowing what their preferences are.  Marketing research should also address the issues of the target audience and how they will react to brand marketing messages.

Address Brand / Customer Loyalty

Customer loyalty: A marketing strategy must focus on developing a relationship with the customers and advocates of the brand, which will result in better satisfaction and increased loyalty. We expected a substantial audience to Kuran Malhotra’s content and needed to address how to foster this relationship.


Brand Identity

Brand Identity

Brand Identity is the way a company or brand’s name, colors, logo, message, and products all reflect on the business. It is important that you know exactly who you are selling to and what your target market wants so you can effectively market to them.

Brand Image

Marketing image is the image portrayed by a company or brand that customers see. It is also a reflection of your company’s ability to deliver quality products, services, or thought leadership. We worked with Kuran Malhotra to instill a brand image which included a visual and aural component; something that creates a sense of trust, reliability, trustworthiness, and excellence.


Building Your Brand With Emerald Digital

These are just a few of the many ways you can use in marketing your company’s products or services. There are other ways to go about marketing your company but these are the most important for your overall business success.

By identifying your target audience, you will be able to reach them more easily and effectively and provide them with what they want. This will in turn provide a higher return on investment for your marketing budget.

By having a successful marketing strategy, your business will not only have a high return on investment but it will also become more financially viable. Many businesses that have a good marketing strategy are able to increase their revenue and become profitable within a short period of time.

To ensure that you are able to increase sales, create a strategic plan that will serve your needs as a business. You may choose to create an e-book to educate yourself on how to achieve the goal of being profitable and creating more profit for your business or create a plan that includes all of the tools necessary to become more successful.

Once you have a plan of action, you will be able to increase your sales and become profitable as quickly as possible. The process will also help you stay on top of the competition so you won’t have to constantly update your strategy to keep up with your competitors.

Remember, a marketing strategy is critical to your business because, without a strategy, you are destined to fail. You can’t be anything without a plan.

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