How Can I Rank Higher on Google? Get Niche!

This post was written by Austin Phalin

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Let’s call a spade a spade, ranking your brand on Google search can be daunting. So then begs the question, “How Can I Rank Higher on Google?”. Well don’t fret, don’t spiral, don’t spend boatloads of money and please don’t get analysis paralysis.

How Can I Rank Higher on Google? Get Niche!

First things first.. you’re going to get a ton of “expert advice” on how to rank on Google fast. From Fiverr backlinks to quickly generated AI articles. Well I’m here to tell you this, good things take time and SEO is no exception to that ideology. Don’t be like 90% of small business owners and burn your time and money mass producing AI slop. Slow down, think and use a real precision strategy that leverages AI and its power and does not use it as a crutch. The precision shouldn’t stop at your game plan—you need to get laser-focused on your niche.

Nail Down Your Keywords

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Keywords are targets, plain and simple. Hitting the bullseye is the goal and your darts are highly relevant and super niche content. Don’t think in terms of volume, more keywords isn’t the answer, the answer is highly niche keywords that add value to your customers online experience.

Let Your Data Do The Talking

You’re probably 100% confident that you know exactly what your customers are typing into Googles search. If you let your data marinate and use tools like SEMrush to see what your site is organically ranking for, you’ll stop guessing. Instead of throwing spaghetti at the wall, you’ll move with sniper-like precision. When it comes to ranking on Google, honed in keywords allow you to move like a king and not a pawn.

How Can I Rank Higher on Google? Warp Speed

Listen as said before most good things take time, however the online world is like a wave, you have to grab your board paddle out and catch it fast.

SEO Speed Play: The Two-Pronged Attack

Precision Backlink Acquisition

Hunt for one high-quality backlink per month from white hat vendors like RhinoRank. Ideally with strong domain authority and contextual relevance. The goal here is to strategically support low-competition, rising keywords and give them the authority boost they need to rank faster. Think of this as the “external fuel” that propels your page upward.

Monthly Keyword Polishing


After publishing, don’t set it and forget it. Each article is optimized right away using tools like Yoast for on-page SEO, then revisited monthly to refine based on live data—adjusting headlines, meta descriptions, internal links, and keyword density. This keeps the content fresh, competitive, and aligned with evolving search behavior.

Together, these two moves create momentum one from the outside (authority), one from the inside (optimization) to speed up rankings and increase your online visibility.

How Can I Rank Higher on Google? Slowly Sowing Seeds

There is one inevitable thing that lurks in your mind as a business owner in America trying to have your brand survive in capitalism. How Can I Rank Higher on Google? Faster!! Well here’s the thing you have to look at it two ways, the aforementioned way above which is the quick and easy lower effort strategies to deploy then you have to think on crafting quality content for your reader.

If you think your going to “scale yourself” and just seed the internet with junk.. No one will care about you or your brand and you will get lost in the sauce. Everyone is taking that approach and you’ll be no different. To be extraordinary you have to be “extra–ordinary”. Take the time to craft good things that your proud of, work with high level creators that will be able to have empathy and truly understand the emotion your brand is selling. This is called effort and effort will reap rewards long term.

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