#2 for Motorcycle Accident Lawyer. 5,800+ Contacts. 6 Months.
How we built a national legal search and lead engine from scratch
The problem
Zero Brand Recognition + Name Collision
TheLawCenter.com competed against homeless advocacy groups, foreclosure defense firms, and university law schools in search results.
What we did
Foundation + Immediate Activation (Months 1-2)
Instead of spending months on strategy, we launched paid acquisition immediately for day-one leads while simultaneously building the trust transfer infrastructure.
Authority Explosion (Months 2-4)
Weaponized partner firms' existing credibility through strategic PR blitz.
Conversion Machine (Months 3-6)
Orchestrated full-funnel assault across multiple channels with AI qualification filtering.
What happened
- 5,800Contacts (6 Months)
- 155,096Users (6 Months)
- 234,962Pageviews (6 Months)
“These guys are bad ass. I trust them completely and they're doing a great job for us.”
Alan Holcomb, Partner, Turnbull Law Firm