The Law Center is an online content hub that provides useful articles, community resources and legal services to individuals who are suffering from mass tort illnesses, personal injuries, cancers and more.
When Doug Moore first met Matthew Berman, president of Emerald Digital, they spent hours flushing out the details of Doug’s conception of The Law Center. With its team of industry experts, Doug Moore concluded that Emerald Digital was uniquely positioned to take his vision of The Law Center and transform it into a nationally recognized leader in the legal industry. With each partner firm specializing in different litigation areas, it was necessary for The Law Center to understand each firm’s specific needs. Emerald Digital developed an individualized strategy for each of the firms to ensure the leads generated were valuable and compensable. Emerald Digital developed a fully-optimized, data-driven website for The Law Center complete with branding identity and UX design. Our team focused on developing optimized content with an emphasis on personal injury keywords to bring in cases for the partner firms. Utilizing the expertise of our in-house public relations team, we branded each lawyer as experts in their respective fields within the media landscape. Emerald Digital developed branded social creatives, PPC ads, local SEO, and display campaigns to drive traffic to the website and convert qualified leads.
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