How Emerald Digital Created 865K Connections for Bane Haunted House in One Month

Bane Haunted House turned to Emerald Digital to supercharge their social media marketing and digital advertising efforts during the most important haunted house season. Our team created compelling social media and digital content that connected with hundreds of thousands of people and drastically improved foot traffic and ticket sales.

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By The Numbers

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About Bane Haunted House

Bane Haunted House is deemed the scariest and most interactive haunted house on the East Coast. Originally scaring those who dared from its home state of New Jersey, in 2019 Bane Haunted House decided to expand and open up a new location in Hell’s Kitchen, Manhattan. The interactive scare destination is known for its interactive play, utilizing local actors and makeup artists to make its workers as gory and scary as possible. Bane prides itself on praying on each and every individual’s fears, doing individual research on each guest at the time they sign up for the haunted excursion.

Rated the “Scariest Haunted House” for the past five years by Star-Ledger, Bane Haunted House comes equipped with a safe word for those who dare to enter, and immediately escort the individual out if necessary. Bane Haunted House is known as the fright of your life experience, utilizing fears such as claustrophobia, separation anxiety and evil clowns to deliver the scare of a lifetime. In its off-season, Bane also hosts physical and virtual escape rooms.

The Public Relations team got Bane a segment on Entertainment Weekly. Thanks guys!! This [was] awesome!!
– Jennifer Condron, Founder & CEO, Bane Haunted House

The Challenge

Increasing Local Awareness of Bane’s Newest NYC Location in Hell’s Kitchen

At the start of Bane’s campaign, Emerald Digital was challenged with the task of increasing local awareness of Bane’s newest location in Hell’s Kitchen, Manhattan, and increasing foot traffic during its primary month of October leading up to Halloween.

Bane’s team knew they needed the help of a full-service digital marketing agency with a team of social media experts to hone in on every gory detail of their brand and create captivating creative content to increase local awareness for its newest location and build excitement throughout the New York City community. Additionally, the Agency was tasked with creating multiple target markets within NYC and the Tri-State area to showcase both the traditional haunted house excursion and Bane’s “happy haunt” for children ages 4-12 and their parents.

As the scariest haunted house on the East Coast, Bane is known for pulling in crowds, but with a new New York City location, the haunted house knew it needed a reputable digital agency to more than double its crowd.

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Did you know: 9% of user engagement came from service industry and emergency responders?

The Solution

Compelling Social Media Content That Reached The Right Audience At The Right Time, Generating Ticket Sales

Upon hearing about Bane’s challenges with their previous social media efforts, we devised a social media, public relations, and digital ad strategy to captivate different audience segments and generate action. After understanding the strategy behind creating content that would resonate directly with the varying Bane audiences, the Bane team placed their trust in Emerald Digital to implement and deploy a social media marketing strategy that worked to carry the gory, Halloween-themed Bane brand across all social platforms and expand its brand awareness, honed in on local audiences and built a steady flow of foot traffic for the haunted house’s weekly excursions throughout the month of October.

Emerald’s team of social marketers diligently worked to create out-of-the-box social content that wouldn’t only engage Bane’s audience, but also interest them in the fright of their life experience. We created communication funnels for each market segment, drove high-level awareness through public relations and awareness ads, consideration ads through retargeting, and drove sales by generating web traffic.

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Recognized Among The Top Digital Marketing Agencies

Best Legal Marketing Company in Metairie
Best Digital Markerting Agencies in New Orleans
Best Advertising Agencies in New Orleans

The Result

Over 865K Connections in One Month and Ad Impression Value of 175%

When Bane first started with Emerald Digital in October 2019, the scariest haunted house on the East Coast knew it needed to double its traditional foot traffic after expanding into its new Hell’s Kitchen, Manhattan location. After bringing on Emerald Digital, Bane Haunted House quickly saw a transition in its branded content and was delivered captivating content that carried the look and feel for the Bane Haunted House brand, which was immediately deployed for Bane’s social strategy. In just one month, Emerald Digital created over 865K connections from its Social Marketing campaign at a cost-per-result (CPR) rate of just $0.06.

Throughout the course of the campaign, Emerald Digital’s social ads for Bane Haunted House earned thousands of engagements per day, with 10% of total ad engagement coming from multiple Ad Carousel sets and an additional 10% from family-oriented Ad Sets promoting the haunted house’s children hours. The haunted house was packed.

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Maurice Harary

Emerald doubled our business in the year we joined and since taking over all of our digital marketing efforts has quadrupled our sales. We couldn't be happier. When Emerald recommends something we know there will be ROI. Emerald really transformed our business.

Maurice Harary

CEO at The Bid Lab

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I've worked with several Digital Marketing companies in the past and Emerald has by far been the best. Knowledgeable and responsive account team and writers are spot on with copy. They also offer public relations which is extremely helpful for integrated campaigns. It's been a year and we've seen great results!

Kevin Daniels


Kasey Caminiti

Working with the team at Emerald was effortless. Their clear communication and organization made every step of our project seamless. We worked collaboratively but it was so helpful to be able to lean on the Emerald team for their expertise to find the best solutions to meet our creative and technical needs. Overall, working with Emerald made this endeavor such a stress-free and enjoyable experience!

Kasey Caminiti

Senior Digital Editor at DuJour

Anthony Russo

These guys are the best I’ve seen in my 25 years of practice. Warren H. Cohn and Matthew Berman are on the cutting edge of their field.

Anthony Russo

Founding Partner at The Russo Firm

Ariel Nishli

Emerald.Digital’s expertise, availability and insight was beyond what I expected and not only led to a wildly successful result for our organization, but to my own marketing insights. They’re also all just really great, grounded people!

Ariel Nishli

Content Director at Jewish Big Brothers Big Sisters of Los Angeles


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