Call us now at (504) 233-3627 or fill out the form below to schedule a free consultation.
AI is everywhere—writing your emails, generating images, even recommending what you should binge-watch next. But let’s be real… Most brands use AI in the most basic ways possible. Chatbots? Auto-generating captions? Come on, time to up your game.
If you really want to unlock AI’s power, you’ve got to think beyond the obvious. Here are three overlooked ways you should be using AI to outsmart your competition and make your brand unforgettable.
Surveys are great and all but… AI can tell you what your customers will buy next before they even know they need it.
How You Say? AI-powered predictive analytics can analyze search trends, purchase history, and even social media chatter to anticipate demand.
Why it’s genius: You can launch campaigns right before your audience starts looking for a product, making you the first option they see.
Example: A sneaker brand could use AI to predict which color-way is about to trend based on Instagram fashion posts—then release a limited edition in that exact shade.
Most AI-generated content sounds like, well… an AI wrote it. But what if your brand’s voice felt as real as your favorite stand-up comedian or your best friend?How? Train AI on your brand’s tone of voice using past emails, social posts, and customer interactions.
Why it’s genius: Instead of cranking out generic content, AI will write exactly how you or your team would—but faster.
Example: A small coffee shop could feed AI its quirky, fun social media tone, so every post and email feels like it was written by the barista who knows your order by heart.
AI isn’t just a tool—it’s a treasure hunter for lost revenue.How? AI can scan your website, ads, and even customer service chats to find leaks—areas where potential customers drop off instead of buying.
Why it’s genius: Instead of spending more on ads, you fix the gaps and convert more visitors into buyers.
Example: An online store could use AI to see where shoppers abandon carts and find out if a confusing checkout process is costing them thousands per month.
Most brands are using AI in the most boring ways possible. If you want to stand out, you’ve got to get creative.
Start using AI to predict trends, sound more human, and uncover hidden revenue. Your competition won’t know what hit them.
Want to see AI work its magic for your brand? Try one of these tactics today!
Schedule a free consulation with our marketing experts.
Would you benefit from millions of consumer touchpoints every month?
Could you handle a steady stream of new clients or customers?
Do you want marketing execution that meets your business goals?
Emerald doubled our business in the year we joined and since taking over all of our digital marketing efforts has quadrupled our sales. We couldn't be happier. When Emerald recommends something we know there will be ROI. Emerald really transformed our business.
CEO at The Bid Lab
I've worked with several Digital Marketing companies in the past and Emerald has by far been the best. Knowledgeable and responsive account team and writers are spot on with copy. They also offer public relations which is extremely helpful for integrated campaigns. It's been a year and we've seen great results!
Client
Working with the team at Emerald was effortless. Their clear communication and organization made every step of our project seamless. We worked collaboratively but it was so helpful to be able to lean on the Emerald team for their expertise to find the best solutions to meet our creative and technical needs. Overall, working with Emerald made this endeavor such a stress-free and enjoyable experience!
Senior Digital Editor at DuJour
These guys are the best I’ve seen in my 25 years of practice. Warren H. Cohn and Matthew Berman are on the cutting edge of their field.
Founding Partner at The Russo Firm
Emerald.Digital’s expertise, availability and insight was beyond what I expected and not only led to a wildly successful result for our organization, but to my own marketing insights. They’re also all just really great, grounded people!
Content Director at Jewish Big Brothers Big Sisters of Los Angeles
1216 Broadway Floor 2 #1010
New York, NY 10001
650 Poydras Street, Suite 1025
New Orleans, LA 70125
©2025 Emerald Digital | All Rights Reserved