A B2B social media agency that builds authority with economic buyers.
We run executive LinkedIn, category thought leadership, slide carousels, and account-based paid social for B2B SaaS, FinTech, and enterprise services. We extract your subject-matter expertise in 60 minutes a month and turn it into content buying committees trust. See what it costs below.
B2B social media management built for pipeline.
Generic agency social media posting fails in B2B because consumers and enterprise software buyers operate on opposite incentives. Consumer feeds optimize for casual amusement; B2B buying committees evaluate vendor competence, category perspective, and risk mitigation. We build content systems that educate heads of finance, engineering, and operations so your brand is shortlisted before the buyer ever enters an RFP.
Executive and founder-led LinkedIn enginesTurn 60 minutes of executive interview time into a month of authoritative content.
Buyers buy from respected practitioners, not faceless corporate logos. We conduct monthly 60-minute subject-matter interviews with your founders, product heads, or practice leads. Our editorial team extracts your proprietary frameworks, contrarian industry views, and operational wins, turning them into high-signal LinkedIn essays and document carousels that speak directly to peer executives.
Diagnostic frameworks and PDF document adsEducational carousels that deconstruct category pain points for buying committees.
Enterprise software buyers do not engage with product feature lists. We research the exact business constraints holding your prospective accounts back and design diagnostic PDF slide decks, ROI calculators, and implementation checklists. These assets earn high organic save rates and serve as the foundation for high-performing LinkedIn document campaigns.
Company page authority and employee advocacyA corporate page that reinforces executive reach rather than posting empty culture updates.
We coordinate your company page with executive personal profiles. While executives drive high-reach industry commentary and point of view, your corporate page houses customer case studies, product update teardowns, webinar recuts, and hiring culture, ensuring multi-threaded touchpoints across the entire prospect organization.
Account-based paid social amplificationEnsure target accounts and buying committees see your strongest organic insights.
When an organic post proves resonance with industry practitioners, we deploy paid distribution behind it. Using LinkedIn Campaign Manager, we target specific named account lists (ABM), verified job titles, and company headcounts, ensuring your best thinking reaches CFOs, CISOs, and VPs before competitors know they are looking.
Voice-of-customer social listening and comment engagementEngage peer executives in category debates and track incoming sales triggers.
In B2B social, comment sections are peer roundtables. We monitor category discussions, engage relevant industry voices, and respond thoughtfully to executive comments, transforming casual profile engagement into warm pipeline conversations for your business development team.
Pipeline attribution and account engagement reportingMeasure accounts influenced, demo velocity, and pipeline instead of vanity likes.
We connect social analytics with your CRM (HubSpot, Salesforce). You get weekly reporting on target accounts reached, multi-threaded engagement across buying committee members, high-intent demo requests, and closed revenue influence.
Why typical agency social fails in B2B.
The Consumer Playbook
Junior agency coordinators post memes, generic motivational quotes, and holiday greetings that repel serious enterprise buyers.
The Feature Broadcast
Posting technical product release notes without explaining what business constraint the feature eliminates for the buyer.
The Ghost Executive
Founders who know their category better than anyone, but lack the 10 hours a week required to write and package content consistently.
Disconnected Distribution
Great content published into an empty organic void without targeted account amplification or sales alignment.
The difference between corporate filler and commercial authority.
Corporate filler
Posts 3 times a week because a calendar had an empty slot. Shares company press releases and generic industry statistics nobody reads.
Commercial authority
Interviews your senior operators, breaks down the hard trade-offs in your industry, packages frameworks buyers bookmark, and targets the exact 500 accounts your sales team needs to close.
B2B tech and software results
$3.4Min qualified pipeline in 60 days for Lumini, a $10,000 B2B launch: 324 qualified leads at $12.59 per lead.
Read the Lumini case studyAccounts receivable software. Authority content and slide decks built for enterprise credit and risk officers.
Voice AI for multi-location restaurants. Paid social built to generate direct demo requests.
How a B2B social engagement runs
Extract
A 60-minute recorded interview with your founder or subject-matter lead to extract operational points of view, client stories, and category frameworks.
Package
Our B2B editorial team drafts authoritative LinkedIn posts, designs high-resolution PDF document carousels, and prepares video clips.
Review
You review the batch in an asynchronous queue. Approve or leave line-level feedback in 15 minutes a month.
Distribute & Amplify
We publish natively, run comment-section management, and put targeted ad spend behind the highest-resonance assets toward your target account list.
What it costs
From $3,500 a month
Executive LinkedIn authority: 60-minute monthly interview, weekly thought leadership posts, slide carousels, and publishing.
$5,000 to $10,000 a month
Complete B2B social engine: founder profiles, corporate page management, high-volume carousels, video editing, and account-based paid social distribution.
Initial category research, voice-of-customer audits, and creative sprints can be scoped as one-off projects. Ad spend is separate.
How soon it moves
- 2 to 3 weeks
The first production batch and executive frameworks are approved and live in feed.
- 30 to 60 days
Target account engagement, connection acceptance rates, and inbound inquiries begin compounding.
- 90 days+
Predictable brand shortlisting and sales acceleration across multi-stakeholder buying committees.
B2B social questions
How much time do our executives need to commit?
About 60 minutes a month. We run a structured recorded conversation to extract your ideas and frameworks, then our team handles 100% of the writing, graphic design, formatting, and scheduling.
Do you write from personal profiles or the company page?
Both. Personal profiles drive 5x to 10x higher organic reach and build authentic peer trust. We use founder profiles for perspective and thought leadership, while the company page acts as a trust repository for case studies, product announcements, and hiring.
How does B2B social media marketing connect to revenue?
By de-risking long sales cycles. When enterprise buyers evaluate your category, active thought leadership keeps your company top of mind, shortens sales cycles, and turns cold outreach into warm familiarity.
Can you run paid LinkedIn campaigns alongside organic content?
Yes. Organic content proves which angles resonate with practitioners. Once a post shows high hold rates and saves, we amplify it via LinkedIn Campaign Manager to target specific company lists (ABM) and job titles.
How do you measure success in B2B social?
We evaluate two layers: audience engagement quality (reactions from verified ICP accounts, thoughtful comment discussions, saves) and pipeline metrics (profile visits, website referral traffic, demo requests, and influenced deals in your CRM).
Your category is being discussed. Be the voice leading it.
A free B2B social teardown covers your current profiles, competitor positioning, and the exact 3 thought leadership series we would build first.