SEO that ranks your firm for the cases that actually pay.
Most law firm SEO chases traffic. We chase signed cases. We rank you for the practice areas and local searches a ready-to-hire client actually types, then turn those rankings into calls and consults.
Focused engagements start around $3,500 a month. The teardown is free.
nationally for "motorcycle accident lawyer," in six months.
The Law Center ranked #2 nationally for motorcycle accident lawyer in six months.Verified results
contacts generated for The Law Center
users
pageviews
Recent law firm work: The Law Center, Wilk Auslander, Cain Law Firm, The Russo Firm, Duncan Levin PLLC, Kairns & Kairns, Egenberg, ELG Environmental Law Group.
How we rank law firms.
Legal is one of the most competitive, highest-value spaces in search. We approach it the same way every time: intent, authority, and local. The search terms change by practice area. The playbook does not.
Practice-area pages
A dedicated, optimized page for every practice area and location you serve, built to rank for "[practice] lawyer [city]" and "near me" searches, not just your firm name.
Local and the map pack
Google Business Profile, citations, and a review engine so you own the local 3-pack, where high-intent clients look first.
Authority content
Content that answers what clients search before they call, built to Google’s bar for experience, expertise, and trust on legal topics.
Technical and conversion
A fast, crawlable site and landing pages built to turn rankings into signed cases, with call and form tracking on every lead.
Why most law firm SEO leaks cases.
The traffic looks fine. The signed cases do not show up. Here is usually why.
PPC eats your margin.
Organic that compounds
Paid clicks for legal terms can run hundreds of dollars. We build the organic and local positions that keep generating cases after the ad budget stops.
You rank for your name, not your cases.
Practice-area targeting
We build and rank pages for the practice areas and locations that actually drive retainers, not just branded searches you already win.
The big firms outspend you.
Local and long-tail intent
You do not need their budget. You need the high-intent local and practice-specific searches they ignore. That is where the cases are.
Traffic, but not qualified cases.
Intent and conversion
We target the searches a ready-to-hire client makes, and build the pages and tracking that turn those visits into calls and forms.
The Law Center
#2 nationally for "motorcycle accident lawyer."
One of the most competitive terms in legal search. In six months we took The Law Center to #2 in the country for "motorcycle accident lawyer," and the search visibility generated 5,800+ contacts, 155,000 users, and 235,000 pageviews.
The method
We target your strike-zone keywords, and we built the system that does it.
Strike-zone keywords are the terms you already rank 5 to 20 for, where one good push moves you onto page one. Position 12 to position 5 is roughly four times the clicks. We run that work on the agentic SEO system we build and open-source, so the method is transparent, it compounds week over week, and you are never locked into a black box.
View our open-source SEO kit→From the insights
Go deeper on the search problems behind this page.
Traffic but no signed cases
A busy analytics graph is not a case pipeline. Diagnose whether you are winning the wrong searches.
Rank the practice area, not the firm name
Winning your own name is not SEO. Winning the case the stranger typed is.
Get cited when someone asks AI for a lawyer
The ask is not best law firm SEO. It is who should I call for this case in this city.
Common questions
Does SEO work for law firms?
It works when you rank for the case, not the firm. A stranger with a claim does not search your name, they search the practice area and the city. We build and rank a page for each of those, work the local map pack, and track the calls and forms they produce. The Law Center reached #2 nationally for "motorcycle accident lawyer" in six months on that system.
What is the typical cost of SEO for a law firm?
Focused SEO and reputation engagements start around $3,500 per month. Integrated programs across SEO, content, and paid typically run $5,000 to $10,000 per month depending on market and competition.
See what law firm SEO pricing includesHow do I choose a law firm SEO agency?
Ask five things. Does the agency report signed cases or traffic? We report contacts and cases, because a pageview never retained anyone. Who owns the site and the content when you leave? You do. All of it. Do they target practice-area terms or your firm name? We build for the searches a ready-to-hire client types, not the branded ones you already win. Do they work the local map pack? We do, because it sits above the organic results on most "lawyer near me" searches. Are the prices posted? Ours are, above.
How do I know my market is winnable?
That is exactly what the free teardown shows you. We map who ranks now, how entrenched they are, and whether the gap is closable in your market and practice areas, before you commit a dollar.
How long does law firm SEO take?
Local and practice-area positions often move within three to six months. The most competitive national terms take longer. The Law Center reached #2 nationally for "motorcycle accident lawyer" in six months.
Do you handle local and the Google map pack?
Yes. Google Business Profile, citations, and a review system are core to how we win legal searches, because the map pack sits above the organic results for most "lawyer near me" queries.
Which practice areas do you work with?
Personal injury, family, criminal defense, estate, immigration, and more. The approach is the same: rank the practice areas and locations that drive your highest-value cases.
Is the work compliant with bar advertising rules?
Yes. We build to your state bar’s advertising and solicitation rules, and keep you in approval on anything client-facing.
See where your firm could rank.
Get a free SEO teardown. We will show you the practice-area and local searches you should own, where you rank now, and exactly how we would close the gap.