Google Ads for law firms that buys signed cases, not just clicks.
Legal keywords are the most expensive in Google, often $50 to $150 a click. We map every search to real case intent, fix your call tracking, and build pages that turn those clicks into signed clients instead of wasted budget.
A free audit of your ad accounts, your competitors, and where your spend is leaking.
Our paid media, by the numbers.
qualified pipeline for Lumini, in 60 days at $12.59 per lead
phone-call leads for United Collection, in 60 days
luxury leads for Christie’s, at $15.96 per lead
Recent paid media clients: Lumini, United Collection, Christie's International Real Estate, Villa Bella Vita.
How we run Google Ads for law firms.
Legal is the most expensive auction in Google. You win it on intent and conversion, not bigger bids.
Intent Map by practice area
We classify every search as a case worth taking, a tire-kicker, a current-client query, or a competitor, then put budget on the cases that actually pay.
Track to signed cases
Every call and form tracked to the practice area and keyword, so the account optimizes to signed clients, not raw call volume.
Practice-area landing pages
A DUI search should not land on your homepage. We build pages that match the case and turn an expensive click into a consult.
Local Services Ads
LSAs put you at the top with a Google Screened badge and bill per lead, often a firm’s most efficient channel. We run them alongside search and tight geo-targeting.
Why most law firm Google Ads bleed money.
The clicks run $50 to $150 and the signed cases are nowhere. Here is usually why.
Broad keywords burn the budget.
Practice-area intent
Bidding on "lawyer" pulls every tire-kicker in the state. We tighten to the practice areas and intents that sign.
You track calls, not cases.
Track to signed
A call is not a case. We track leads through to signed clients so spend optimizes to revenue.
Clicks hit a generic page.
Pages that match
A practice-area search landing on your homepage wastes the click. We build the page that matches the case.
You ignore Local Services Ads.
LSA and local
LSAs put you at the top with a Screened badge and bill per lead, frequently a low-cost channel. We run them alongside search.
The method
The platforms’ AI optimizes for the platforms. Ours optimizes for you.
When Meta, Google, or LinkedIn say "let our AI run your ads," the question they never answer is: toward whose outcome, theirs or yours? We keep the judgment, they run the auction. Targeting is commoditized now, so we win on creative velocity, test more angles faster, reverse-engineer what is working in your competitors’ ads with StealAds (stealads.ai), the ad-intelligence software we built, and feed the platforms clean signal so they find buyers, not cheap clicks. We run it all on the ad agent kits we build and open-source.
View our open-source Google Ads copilot→Common questions
Which practice areas do you work with?
Personal injury, criminal, family, immigration, estate, and more. We tune intent and tracking to the cases each one signs.
How expensive are legal keywords?
Among the highest in Google, often $50 to $150 a click. That is exactly why intent and conversion matter more than bidding.
Do you run Local Services Ads?
Yes. LSAs bill per lead and are often a firm’s most efficient channel, and we run them alongside search with the Google Screened badge.
How fast do we see cases?
Qualified calls can come within one to two weeks once tracking and pages are live. Cost per case drops as the data accumulates.
What does it cost?
Management typically runs $3,500 to $10,000 per month depending on spend and channels, plus your ad budget. We are transparent about both, and we do not mark up your media.
See where your legal ad budget is leaking.
Get a free ad account audit. We will show you the wasted spend, the missed case intent, and exactly how we would turn the account into signed clients.