Social media marketing agency that moves the business.

Strategy, creative production, community, and paid social run as one loop. Built by operators who engineered 34M organic views at launch for Connyct and 1M+ organic engagements in 150 days for Abeles & Heymann.

Loving Pets founder-style short-form video
Christie's International Real Estate listing reel with an ocean view
Connyct creator TikTok featuring the app
Short-form creative from Emerald social programs.

Social media management that ships, learns, and converts.

Most social media agencies sell you a posting calendar. You pay a monthly retainer for three Canva graphics a week, a generic Reel audio trend from six weeks ago, and a monthly PDF celebrating reach while your actual pipeline stays flat. We build social systems around audience signal, sharp creative, clear offers, and a relentless testing cadence.

Research, hooks, short-form production, publishing, community management, and paid amplification run as one loop.

Senior operators own the strategy, creative direction, and performance readouts. You never get handed off to a junior coordinator guessing from a blank calendar.

Proof across launches, CPG, hospitality, and B2B.

Short-form video, creator seeding, founder series, and paid social built to capture attention and convert it into real commercial momentum.

Connyct campus ambassadors celebrating in branded hats
Product & app launches
Pet Pantry short-form ad featuring a golden retriever
Social-first storytelling
Founder-led short-form video of a gym owner ranking equipment
Founder-led content
Abeles & Heymann creator taking a first bite of a hot dog
Food, beverage & CPG
B2B thought leadership social graphic
B2B thought leadership
Live event content from a boxing match
Live & event content
Shoppers trying a Lumini skin analysis kiosk in a department store
Beauty tech & retail activations
Christie's luxury property specialist speaking to camera in a short-form video
Agent-led real estate video
Local official celebrating new public tennis courts with residents in a campaign video
Local & civic campaigns
Instagram Reel insights showing 14.5M views
Reel we produced, 14.5M views
Instagram Reel insights showing 10.4M views
Reel we produced, 10.4M views
Instagram Reel insights showing 5.4M views
Reel we produced, 5.4M views
Instagram Reel insights showing 3.0M views
Reel we produced, 3.0M views

Why our social system outperforms a calendar.

A calendar decides what goes out on Tuesday. A system decides what to make next, based on what last week proved.

OutcomeWhat a content calendar gets youWhat our system does instead

Earn attention

Calendar: A post because the slot was empty, set to trend audio from six weeks ago.Our system:
  • Audience signal research. We mine the questions, tensions, formats, and comment-section arguments already earning attention in your category before we write a single script.
  • Repeatable creative angles. We turn category tension into repeatable series, hooks, and visual formats so every week builds on the last.
  • Channel-native execution. We build specifically for how TikTok, Reels, YouTube Shorts, and LinkedIn distribute content without turning your brand into a trend-chasing clown show.

Move the business

Calendar: A monthly PDF celebrating reach while the pipeline stays flat.Our system:
  • Offer alignment. Every content pillar maps back to a real commercial action: waitlist signups, store-locator clicks, product trials, or qualified sales calls.
  • Paid social amplification. Instead of burning ad budget testing cold guesses in Meta Ads Manager, we put paid spend behind creative angles that already proved they can hold attention organically.
  • Commercial measurement. We track hook hold rates and engagement alongside qualified site traffic, cost per acquisition, and revenue contribution.

Run every week

Calendar: A junior coordinator filling blank squares and guessing.Our system:
  • Clear production ownership. Every step has an owner: who scripts, who shoots, who edits, who approves, who publishes, and who works the comment section.
  • Batch production cadence. We structure shoots and asset capture around the people, products, and locations you actually have available.
  • Weekly learning loop. Every cycle ends with a clear readout: which hooks held attention, which angles drove clicks, what we are killing, and what we are doubling down on next week.
Get my social media teardown

Social media services built as one system.

Hire us to run the entire social department or plug our creative and paid operators into your existing in-house team.

  • A DTC pet brand short-form reel
    Short-form reel
  • Christie's International Real Estate aerial listing reel
    Listing reel
  • Connyct launch ad showing the app on a phone
    Paid social ad
  • A working session reviewing a Meta ads placement breakdown
    Creative analytics session

Social Strategy & Channel Architecture

A sharp channel and creative plan grounded in category research, unit economics, and the production reality of your team.

  • Competitor and category creative teardown
  • Content pillars, series formats, and channel roles
  • Operating cadence and approval workflow

Short-Form Video & Creative Production

Hooks, scripts, shoot direction, design, and fast-paced editing built to hold attention past the first three seconds.

  • TikTok, Reels, and YouTube Shorts production
  • Founder-led and subject-matter-expert video series
  • High-converting static carousels and motion graphics

Creator, Influencer & Ambassador Programs

Sourcing, briefing, managing, and scaling creators who actually know how to talk to your market.

  • Creator sourcing, vetting, and rate negotiation
  • Campus ambassador and niche seeding programs
  • Whitelisting and paid usage rights management

Publishing & Community Management

Active publishing and comment-section work that turns passive viewers into vocal brand advocates.

  • Cross-platform scheduling and native publishing
  • Outbound and inbound comment engagement
  • Escalation rules and voice-of-customer signal tracking

Paid Social & Creative Testing

Meta, TikTok, and LinkedIn campaign management that scales winning organic concepts into predictable customer acquisition.

  • Structured creative testing frameworks
  • Full-funnel Meta, TikTok, and LinkedIn media buying
  • Landing page and offer conversion alignment

Creative Analytics & Attribution

Reporting that tells you why a video worked, whether it moved revenue, and what we are filming next.

  • Thumbstop, hold-rate, and completion analysis
  • Qualified traffic, lead, and sales attribution
  • Documented creative iteration roadmaps

From audience signal to the next winning campaign.

Diagnose

Find the real constraint.

Audit the audience, offer, channels, creative library, and conversion path.

We figure out immediately whether your bottleneck is weak positioning, boring hooks, slow production, zero distribution, or a broken landing page.

Shown: A working-session brief listing hook structure, story beats and visual format. Hook and story structure, mapped in a working session before anything gets made.

Social media marketing, answered.

Want a blunt assessment of your current social channels?

Send us your handles and what you are trying to sell. We will show you why growth is stalling and what we would test in the first 30 days.

Talk with our social operators

How much does social media management cost at Emerald Digital?

Focused project or channel scopes start at $3,500 a month. Most full-system engagements run $5,000 to $10,000 a month.

The range depends on shoot complexity, asset volume, and creator seeding.

What is included in your social media marketing services?

Depending on your bottleneck, our scope covers category and audience research, channel strategy, scripting, short-form video production (TikTok, Reels, Shorts), static and carousel design, creator and ambassador programs, native publishing, community management, paid social media buying, and creative analytics.

When should we hire a social media marketing agency instead of hiring in-house?

A single in-house social media manager rarely has the bandwidth to be a strategist, video producer, motion editor, creator manager, and paid media buyer all at once. Bring us in when you need a complete production and distribution engine immediately, or when your internal marketer needs senior creative direction and editing muscle to scale output.

Which social platforms do you specialize in?

We build primarily for Instagram, TikTok, YouTube Shorts, LinkedIn, and Meta/TikTok paid social. Rather than cross-posting the exact same watermarked file everywhere, we assign each channel a specific job based on how your buyers actually use it.

How does content production work if our team is remote or busy?

We design production around your reality. For CPG, food, and physical products, you ship product to our studio and creator network and we handle shooting end-to-end. For founder-led or B2B brands, we write the scripts, run guided remote recording sessions in 60 minutes a month, and handle all editing, packaging, and publishing.

Should we run organic social and paid social together?

Yes. Organic social is the fastest laboratory for testing hooks, angles, and creator faces. When an organic post spikes in hold rate, saves, and shares, moving that exact asset into paid social beats guessing in Ads Manager.

How do you measure social media ROI?

We look at two layers every week: creative mechanics (thumbstop rate, hold rate, shares, saves, comment velocity) and commercial outcomes (waitlist signups, store-locator searches, qualified site sessions, pipeline, or attributed sales). If views go up while business outcomes stay flat, we change the angle and the offer.

How quickly will we see traction?

We ship the audit, strategy, and first production batch inside the first 30 days. Creative signal (which hooks and formats outperform your baseline) shows up within the first 2 to 4 weeks of publishing, and compounding reach and conversion gains build across the first 60 to 150 days.