Social Media Marketing

Build Brand Community

Content and engagement strategies that turn followers into customers.

Get a free teardown
Lee Rudin
Lee Rudin
Founding Partner
Ariel Nishli
Ariel Nishli
Marketing Director
DL
Duncan Levin
Founding Partner
AR
Anthony Russo
Founding Partner, Lawyer
DelanoInfusiveDuJourDealmedChristie's Real EstateThe Law CenterTransperfect

Social Media Marketing Services that drive pipeline, revenue, and growth.

Emerald Digital builds social and creative systems around proof, offers, and audience signal. We build social systems founders trust and operators can run at scale, powered by proprietary research tech, agentic workflows, and proven creative frameworks.

We deploy custom scrapers, data pipelines, and agentic systems to surface insights competitors miss. Then we turn those findings into campaigns that win on TikTok, Instagram, LinkedIn, X, Facebook, and more.

This is social built for outcomes. Engagement becomes loyalty. Loyalty becomes pipeline. Pipeline becomes revenue, funding, and exits, with the governance and visibility operators need.

400%
Email Revenue Lift
45%
Average Open Rate
8.5%
Click-Through Rate
200+
Flows Deployed

SelectedWork

Custom sites built to convert, not just look good.

Connyct
50K+
Organic Reach
Social Platform·Startup

Connyct

Social-first brand launch strategy. Community building and content that drove organic app installs.

View Project
Bane Haunted House
2M+
Impressions
Entertainment·Events

Bane Haunted House

Seasonal social campaigns with viral content mechanics that packed every weekend through Halloween.

View Project
Lumini Beauty
8x
ROAS
DTC·Beauty

Lumini Beauty

DTC social strategy blending influencer content, UGC, and paid amplification for a beauty brand launch.

View Project

Benefits of Social Media Marketing

Win attention in a social-first world.

Increased Visibility: Proof-led creative systems designed for the platforms where buyers already live.
Brand Storytelling: Proven hook frameworks and stealth social systems craft narratives people remember and act on.
Visual Identity: Polished, consistent creative that makes your brand instantly recognizable across every channel.
Thought Leadership: Founder-led and team-led playbooks that build credibility while fueling pipeline.
Get a free teardownA quick read on your biggest opportunities
Social media growth concept visual for Emerald Digital

Client Success Stories

From growth-stage startups to category leaders, our social systems fuel revenue, pipeline, and equity growth.

Maurice Harary

CEO at The Bid Lab

Emerald doubled our business in the year we joined and since taking over all of our digital marketing efforts has quadrupled our sales. We couldn't be happier. When Emerald recommends something we know there will be ROI. Emerald really transformed our business.

We live in a social-first world. If you are not building attention and pipeline on TikTok, Instagram, LinkedIn, X, and beyond, you are invisible. We make sure your brand leads.

Our social media marketing services.

Strategies powered by custom research tech, scrapers, and agentic systems. Blueprints founders measure, operators run, and boards respect.

  • Channel mix optimized for pipeline
  • Content calendars tied to revenue goals
  • Persona and TAM analysis from live data

Creative built on proven hooks. TikTok shorts, Instagram Reels, LinkedIn carousels, and X threads engineered to capture attention and convert.

  • Hook-driven videos and visuals
  • Copywriting tuned for conversion
  • Platform-optimized formats

We handle scale. Tens of thousands of comments, DMs, and reviews managed with empathy, speed, and brand protection.

  • Daily posting with approvals workflow
  • Active engagement and escalation playbooks
  • Reputation monitoring across TikTok, Meta, X, and LinkedIn

Performance campaigns engineered for CAC efficiency and revenue growth. We scale on TikTok, Instagram, LinkedIn, and X with relentless optimization.

  • Full-funnel TikTok and Meta ads
  • LinkedIn lead gen and ABM campaigns
  • X and Pinterest ads tuned for ROAS

Authentic partnerships that expand reach and drive numbers. We connect your brand with creators who already own attention in your category.

  • Influencer sourcing and vetting
  • Partnership management with compliance guardrails
  • ROI tied directly to pipeline impact

Dashboards founders love, operators rely on, and investors respect. Every campaign tied back to revenue and pipeline.

  • Cross-platform analytics dashboards
  • Attribution to MQLs, SQLs, and revenue
  • Actionable optimization insights

Our Social Media Marketing Workflow

Brand Discovery

We uncover your voice, goals, and whitespace.

Deep research powered by scrapers and agentic systems to find opportunities competitors miss.

Get a free teardown

Brand Discovery

Your story, your edge.

Strategy Development

From insights to execution.

Content Creation

Creative designed to perform.

Publishing & Engagement

Consistency plus conversation.

Monitor & Optimize

Continuous improvement loop.

Frequently Asked Questions

Questions, answered

Answers to the questions founders and operators ask most about building pipeline through social.

Still have questions about social media marketing?

Our strategists are ready to help. Get tailored answers and a roadmap for your business.

Get a free teardown

Latest Insights

Fresh POV, playbooks, and performance breakdowns from the Emerald team.

Explore Insights
×
SEO

Ecommerce SEO: How to Rank the Pages That Actually Sell

Most ecommerce SEO ranks your brand name and calls it a win. Here is how to rank the product and category pages that bring new buyers, and own your category SERP.

Matthew Berman
Dissect
◈
SEO

SEO for Personal Injury Lawyers: How to Rank for the Cases That Pay

Personal injury SEO is the most competitive corner of legal search. Here is how to rank for the practice-area and local terms that sign cases, not vanity traffic.

Matthew Berman
Read & Run
SEO

Dental SEO: How to Get More Patients From Google

Dental SEO that fills chairs, not reports. How to win the map pack, rank your treatment pages, and build the review and content signals that bring new patients.

Matthew Berman
Dissect
×
Paid Media

Why Your Google Ads Aren't Converting (and How to Fix It)

Clicks but no conversions? Most Google Ads problems aren't bid problems, they're intent-mixing and tracking problems. Here is how to find and fix the real leak.

Matthew Berman
Read & Run
SEO

Shopify SEO: How to Rank a Store for Buyers, Not Browsers

A Shopify SEO guide that skips the checklist filler. How to rank product and collection pages for the searches that bring buyers, from a team that grew a store 800%.

Matthew Berman
Dissect
◈
SEO

Roofing SEO vs Shared Leads: Why Your Phone Stops Ringing When the Budget Stops

Roofing SEO is the difference between building your business on rented land and building something you actually own.

Marcela Gonzalez
Read & Run

See if we’re the right fit.

Tell us what you’re trying to grow. We’ll give you a straight read on whether we can help, and how.

Start the conversationTwo-minute form. A real operator replies within one business day.

No pitch deck. No spam. Just a tactical read on your growth.

Not ready to talk? See the work