Food, Beverage & CPG Social
Social media marketing for food brands
that makes people hungry to buy.
Pretty studio photos of your packaging sitting on a marble countertop do not move units anymore. On TikTok, Instagram Reels, and YouTube Shorts, food and beverage brands win in the first two seconds through texture, sound, preparation, and craving.
Social media for food brands, CPG, and hospitality built to drive velocity.
At Emerald Digital, we run full-funnel social media marketing for food brands, CPG products, and hospitality groups. We engineer the hooks, shoot and edit the short-form video, coordinate food creators, run daily community management, and scale the winning cuts on paid social so attention turns into DTC orders, retail store-locator lookups, and packed tables.
Sensory short-form video, recipe series, creator taste tests, and store-aisle walk-ins engineered to stop the scroll in the first two seconds.
Every post and paid cut is tied to a real commercial outcome: DTC carts, retail store-locator searches, or reservation bookings.
01 / Verified CPG & Hospitality Proof
Real food and hospitality work you can inspect.
We do not pitch theoretical mood boards. Open the campaigns below to see how our creative and distribution systems perform in the wild.
1M+
organic social engagements in 150 days
Abeles & Heymann is a heritage kosher food brand with iconic New York deli products, but heritage alone does not stop a 28-year-old scrolling TikTok. We built a sensory short-form video and TikTok ASMR engine around the sizzle, snap, and plating of the actual food, generating over 1,000,000 organic social engagements in 150 days.
+2,000%
website traffic in 30 days
For Caribbean restaurant Jerk House NYC, the job was turning local appetite into immediate foot traffic and online orders. We combined mouth-watering menu reels, kitchen prep cuts, and event coverage with local search and digital execution, driving a 2,000% surge in website traffic in 30 days from a near-zero starting footprint.
+166%
reservations in 90 days at $30.85 CPL
For hospitality and dining brands, views only matter if seats fill up. By connecting scroll-stopping visual creative with conversion-focused paid and landing-page execution, we increased reservations for Villa Bella Vita by 166% in 90 days at a $30.85 cost per lead.
Why most food brand social accounts stall out (and how to fix yours).
Most CPG and restaurant feeds suffer from the exact same problem: the agency posts three static Canva graphics a week, drops a generic recipe caption, and wonders why reach is stuck at 300 views. Every piece of food content needs a specific commercial job.
| If your current bottleneck is... | What we build next... | The metric that proves it worked... |
|---|---|---|
| People scroll right past your packaging | Sensory & ASMR product cuts: Close-up texture, sizzle, pour, crunch, and first-bite reaction in the opening 2 seconds. | 3-second thumbstop rate and average watch time |
| High video views, zero store or site action | Occasion-driven hooks: "The 10-minute weeknight dinner upgrade" or "What to bring to the tailgate" tied to a direct product or store-locator CTA. | Profile link clicks, store-locator searches, and DTC add-to-carts |
| "Where can I buy this?" floods the comments | Retail velocity & stockist content: Store-aisle walk-ins (Whole Foods, Costco, regional grocers), shelf-finding reels, and pinned comment replies. | Comment-to-click velocity and retail velocity lift in target regions |
| Your feed looks repetitive and fatiguing | 4-pillar rotation: 1) Sensory prep/recipes, 2) Founder/kitchen behind-the-scenes, 3) Creator taste tests, 4) Buyer objection busting (macros, ingredients, price). | Shares, saves (the #1 algorithm signal for recipes), and follower growth |
| Videos sit in an approval bottleneck for weeks | Batch shoot + modular edit system: One half-day kitchen shoot cut into 25+ hooks, formats, and platform variations with pre-cleared product claims. | Weekly publishing consistency without burning out your internal team |
How we build and run your food social engine every week.
We run the complete social department for CPG food brands, beverage companies, and hospitality groups, or plug our video and creator operators into your internal team.
Food & CPG social services built to move units.
Close-up texture, sizzle, pour, crunch, and recipe prep engineered to win the first two seconds on TikTok, Reels, and Shorts.
- 2-second appetite hooks and ASMR sound design
- 10-minute recipe upgrades and occasion hooks
- Batch kitchen shoots cut into 25+ modular variations
Social creative designed to move product off grocery shelves at Whole Foods, Costco, and regional chains.
- Store-aisle walk-ins and shelf-finding reels
- Geo-targeted paid social around key retail doors
- Pinned comment-to-store-locator conversion flows
End-to-end management of recipe developers, food reviewers, and local hospitality creators.
- Creator vetting, outreach, and product seeding
- Structured taste-test and recipe briefs
- Cleared organic, whitelisted, and paid ad rights
Fast, informed responses to ingredient, macro, stockist, and reservation questions inside your comments and DMs.
- Native publishing across TikTok, Reels, and Shorts
- Same-day replies to stockist and dietary questions
- Comment sentiment and flavor/product feedback tracking
Meta and TikTok media buying that scales proven organic food videos into online orders, retail velocity, and booked tables.
- Organic-to-paid creative graduation testing
- DTC cart, Instacart promo, and local reservation funnels
- CPA, ROAS, and cost-per-booking optimization
Reporting separated by channel role so you know exactly which videos build appetite and which ones drive revenue.
- Thumbstop rate, watch duration, saves, and shares
- DTC conversion rate, CPA, and ROAS tracking
- Store-locator clicks, promo redemptions, and bookings
From craving to carts, shelves, and reservations.
Category & Hook Audit
We analyze the top-performing outlier videos across your food, beverage, or hospitality niche.
We identify the exact textures, recipe occasions, macro callouts, and visual formats that earn saves and shares from your buyers.
Category & Hook Audit
Map the appetite triggers in your category.
Batch Shoot & Creator Seeding
Turn one shoot or product drop into a month of hooks.
Publish & Work the Comments
Treat the comment section like a live tasting table.
Scale Winners on Paid Social
Put ad dollars only behind proven hooks.
Food & CPG social media
FAQ
Straight answers for CPG food founders, beverage marketers, and hospitality operators.
Bring us the product. We will bring the appetite.
Book a free, no-fluff teardown of your food brand social channels, creative hooks, and conversion funnel.
Get my free social media teardownSee the proof and keep going.
CPG case study
Abeles & Heymann: 1M+ Engagements in 150 Days
Watch the TikTok ASMR creative and see how we scaled a heritage kosher food brand to 1M+ organic engagements in 150 days.
Restaurant case study
Jerk House NYC: +2,000% Website Traffic in 30 Days
See how menu reels, kitchen prep cuts, and local digital execution drove a 2,000% surge in website traffic in 30 days.
Hospitality case study
Villa Bella Vita: +166% Reservations at $30.85 CPL
See how visual creative and conversion-focused paid social increased reservations by 166% in 90 days.
Parent service hub
Social Media Marketing Agency Services
Explore our full social media operating system across product launches, creator programs, community, and paid social.
Bring us the product. We will bring the appetite.
Book a free, no-fluff teardown of your food brand social channels, creative hooks, and conversion funnel. A senior operator will show you why your current posts are stalling and map the exact creative test plan we would run first.
No pitch deck. No spam. Just a tactical read on your growth.
Not ready to talk? See the work