E-commerce Web Design

Stores That Sell 24/7

Shopify, WooCommerce, and custom commerce built for conversion and AOV.

Lee Rudin
Lee Rudin
Founding Partner
Ariel Nishli
Ariel Nishli
Marketing Director
DL
Duncan Levin
Founding Partner
AR
Anthony Russo
Founding Partner, Lawyer
DelanoInfusiveDuJourDealmedChristie's Real EstateThe Law CenterTransperfect

Build stores that sell while you sleep.

Your e-commerce site isn't a digital catalog. It's a 24/7 sales machine. We build Shopify, WooCommerce, and custom commerce experiences engineered for conversion, speed, and average order value. Beautiful design meets checkout flows that close.

We design mobile-first shopping experiences with fast load times (Core Web Vitals optimized), CRO-tested product pages, frictionless checkout, and upsell/cross-sell mechanics baked in. Shopify Plus, WooCommerce, or headless commerce, your call.

The result: higher AOV, lower cart abandonment, better mobile conversion, and a store that turns traffic into revenue. This is e-commerce for growth, not just aesthetics.

400%
Email Revenue Lift
45%
Average Open Rate
8.5%
Click-Through Rate
200+
Flows Deployed

SelectedWork

Custom sites built to convert, not just look good.

Dealmed
Ecommerce·Healthcare

Dealmed

Ecommerce experience for a medical supply brand focused on clarity, speed, and purchase confidence.

Benefits of E-commerce Design

Every element engineered to drive sales.

High-Converting Product Pages: Strategic layout with compelling imagery, trust signals, urgency tactics, and CTAs that guide visitors to "Add to Cart." No guessing. CRO-tested patterns.
Frictionless Checkout: Streamlined checkout flow with guest checkout, autofill, multiple payment options (Apple Pay, Google Pay, Shop Pay), and progress indicators. Fewer steps, more completions.
Upsell & Cross-Sell Mechanics: Increase AOV with product bundles, frequently bought together, cart upsells, and post-purchase offers. Smart recommendations drive 15-30% AOV lift.
Trust & Social Proof: Reviews, ratings, testimonials, trust badges, and security seals placed strategically to reduce purchase anxiety and build credibility.
Dealmed ecommerce design showcase

Client Success Stories

See how leading e-commerce brands achieved measurable growth in AOV, conversion rate, and revenue through strategic design and optimization.

Maurice Harary

CEO at The Bid Lab

Emerald doubled our business in the year we joined and since taking over all of our digital marketing efforts has quadrupled our sales. We couldn't be happier. When Emerald recommends something we know there will be ROI. Emerald really transformed our business.

We build e-commerce experiences that convert browsers into buyers. Fast. Mobile-optimized. CRO-tested. Built on Shopify, WooCommerce, or custom platforms.

Our E-commerce Design Services.

Custom Shopify theme design and development with advanced features, app integrations, and checkout customization.

  • Custom Shopify theme design (no templates)
  • Shopify Plus features (wholesale, B2B, multi-currency)
  • App integrations and custom functionality

Custom WooCommerce stores with advanced product types, subscriptions, memberships, and payment gateway integrations.

  • Custom WooCommerce theme and plugin development
  • Subscription and membership functionality
  • Multi-vendor marketplace setup

Headless commerce solutions (Shopify + Next.js, Contentful + Stripe) for brands needing custom front-end experiences.

  • Headless Shopify with React/Next.js front-end
  • Custom commerce APIs and integrations
  • Flexible content management and product display

Optimize product pages for maximum conversion with A/B-tested layouts, imagery, copy, and trust signals.

  • High-converting product page templates
  • A/B testing on imagery, CTAs, and layout
  • Reviews, trust badges, and urgency tactics

Reduce cart abandonment with streamlined checkout, guest checkout, multiple payment options, and progress indicators.

  • One-page vs. multi-step checkout testing
  • Apple Pay, Google Pay, Shop Pay integration
  • Exit-intent offers and cart recovery

Migrate your store to Shopify, WooCommerce, or a custom platform with zero downtime and full data preservation.

  • Platform migration (Magento, BigCommerce, custom)
  • Product, customer, and order data migration
  • SEO preservation and 301 redirect mapping

Our E-commerce Development Workflow

Discovery & Planning

Strategic planning session to align on store architecture.

We review your product catalog, integrations (payment, shipping, email), and business goals. Map the site structure, customer journey, and conversion funnel. Define success metrics: CVR, AOV, mobile conversion, and cart abandonment targets.

Discovery & Planning

Define product catalog, integrations, and conversion goals.

Design & User Experience

Create conversion-optimized wireframes and visual designs.

Development & Integration

Build your store with modern e-commerce best practices.

Testing & Launch Prep

Comprehensive QA and launch checklist.

Launch & Continuous Optimization

Smooth launch with post-launch CRO.

Frequently Asked Questions

Questions, answered

Get answers to common questions about e-commerce web design, Shopify vs. WooCommerce, and how we drive online sales.

Still have questions about e-commerce design?

Our e-commerce experts are here to help. Get personalized answers and a free store audit.

Get a free teardown

Latest Insights

Fresh POV, playbooks, and performance breakdowns from the Emerald team.

Explore Insights

See if we’re the right fit.

Tell us what you’re trying to grow. We’ll give you a straight read on whether we can help, and how.