Ecommerce web design for stores that turn browsers into buyers.
We design and build Shopify, WooCommerce and custom stores, with product pages, checkout and mobile shopping set up around how your products actually sell. Shopify stores take 4 to 8 weeks, WooCommerce and custom builds take 8 to 12, and larger stores start at $25,000.
What's in a store build
A store is not a digital catalog. It sells around the clock, so every page has one job: get a shopper to the next step. We build the store, then keep testing the parts that leak.
Shopify and Shopify PlusCustom themes, not templates.
We design and build custom Shopify themes with app integrations and checkout customization. On Shopify Plus we add wholesale, B2B and multi-currency features.
WooCommerce and WordPress storesFor catalogs and rules a template cannot handle.
We build WooCommerce themes and plugins for advanced product types, subscriptions, memberships, multi-vendor marketplaces and payment gateway integrations.
Headless and custom commerceA custom storefront on a commerce back end.
We build headless stores, such as Shopify with a React and Next.js front end, and custom commerce APIs, for brands that need an experience the standard platforms cannot give them.
Product pages and checkoutWhere the sale is won or lost.
We design product pages with strong imagery, copy, reviews and trust signals, then test layouts and calls to action. The checkout gets guest checkout, Apple Pay, Google Pay and Shop Pay, progress indicators and cart recovery.
Mobile shoppingDesigned on a phone first.
We design with large tap targets, a sticky add-to-cart button, simple navigation, fast loads and a thumb-friendly checkout, and we test on real devices before launch.
Migration and replatformingMove to a new platform without losing your rankings.
We migrate stores from Magento, BigCommerce or custom builds to Shopify, WooCommerce or a custom platform, with products, customers, orders and content carried over. Every old URL is redirected, so your search rankings come with you.
Built on the platform that fits.
Shopify
Faster to launch and easier to run, with strong built-in commerce features. Often the right fit for DTC, subscription products and fast-growing brands.
Shopify Plus
Wholesale, B2B and multi-currency features.
WooCommerce
More flexibility for complex catalogs, custom integrations or teams that want more control.
Headless and custom
Shopify with a Next.js front end, or custom commerce APIs, when a standard theme will not do.
Do you need headless? Probably not.
Standard Shopify or WooCommerce
Where most brands should be. We recommend the platform only after reviewing your requirements.
Headless
For custom experiences, selling across web, app and kiosk, or maximum flexibility. We recommend it only when the standard platforms will not work.
How a store build runs
Audit and strategy
We review your store, your competitors and your funnel, and set targets for conversion rate, order value, cart abandonment and mobile.
UX and wireframes
The shopper journey from landing to checkout, mapped for the homepage, collections, product pages, cart and checkout, reviewed with your team before visual design.
Design and build
Visual design, then development with payment gateways, shipping, tax, email, reviews and analytics connected.
Test, launch and optimize
We test every flow across devices and browsers, manage the launch, then test product pages, checkout and mobile after it.
What it costs
From $3,500
Small projects: a microsite, a launch page or a single page experience.
From $12,500
Standard business sites: services, about, proof, contact and a CMS your team runs.
From $25,000
Feature-rich sites: interactive tools, custom functionality, larger stores.
Not sure which size your store is? Email us and we'll figure out how big.
What gets tested, and when it ships.
- Checkout flowtested end to end
- Payment gatewaystested before launch
- Devicesreal phones and browsers
- Old URLsredirected on a migration
- 4 to 8 weeks
A Shopify store with custom design and development.
- 8 to 12 weeks
WooCommerce or custom commerce.
- 4 to 6 weeks
A platform migration, depending on data volume.
Ecommerce web design questions
How much does an ecommerce site cost?
Small projects like a microsite or a single page experience start at $3,500. A standard business site starts at $12,500. Feature-rich sites with custom functionality, and larger stores, start at $25,000. Email us what you sell and we will tell you which size your store is before you commit.
Should we use Shopify or WooCommerce?
Shopify is faster to launch, easier to manage and strong on built-in commerce features. It is often the better fit for DTC brands, subscription products and brands scaling quickly. WooCommerce gives more flexibility for complex catalogs and custom integrations. We recommend one after reviewing your requirements.
How long does a store build take?
Shopify stores take 4 to 8 weeks for custom design and development. WooCommerce or custom commerce takes 8 to 12. The catalog size, integrations and custom features move the date, and you get a detailed timeline during discovery.
Can you move our existing store to a new platform?
Yes. We migrate products, customers, orders, content and SEO, with 301 redirects mapped to protect your rankings. A migration usually takes 4 to 6 weeks, depending on how much data there is.
How do you design for mobile conversion?
Mobile first: large tap targets, a sticky add-to-cart button, simple navigation, fast load times and a checkout built for thumbs. We test on real devices before launch.
Which payment gateways do you connect?
Shopify Payments, Stripe, PayPal, Apple Pay, Google Pay, Shop Pay, Afterpay, Klarna, Affirm and more. We recommend offering several, because more options reduce friction at checkout.
Which third-party tools do you integrate?
Email (Klaviyo, Mailchimp), reviews (Yotpo, Stamped, Judge.me), loyalty (Smile.io, LoyaltyLion), subscriptions (Recharge, Bold) and analytics (GA4, Segment, Heap), among others.
Can you handle a large catalog?
Yes. We design site structures with filtering, search and clear category organization, automate product imports and sync inventory with your ERP or warehouse systems.
What is headless commerce, and do we need it?
Headless separates the front end customers see from the back end, such as Shopify or a custom API. It suits custom experiences and selling across several channels. Most brands do not need it, and we recommend it only when a standard platform will not work.
Do you offer conversion work after launch?
Yes. We offer ongoing conversion optimization to test product pages, checkout, mobile and upsell ideas. Results depend on your traffic, the starting experience and which tests reach statistical confidence.
Send us your store. We'll show you where shoppers leave.
A free store teardown covers your product pages, your checkout, your mobile experience and the platform question.