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Optimization
A Guide to The Future of Trademarking Intellectual Property
In an AI-driven era, how can creators meaningfully protect their intellectual property and patents. Spanning everything from code to brand visuals to...
Austin Phalin
Dissect
PPC & Google Ads Management
Drive Instant
Qualified Traffic
Strategic paid advertising that converts browsers into buyers.
Lee Rudin
Founding Partner
Ariel Nishli
Marketing Director
DL
Duncan Levin
Founding Partner
AR
Anthony Russo
Founding Partner, Lawyer
PPC Management Services that turn ad spend into revenue.
Emerald Digital runs performance PPC for founders who want cash outcomes and operators who need clarity. We combine research scrapers, agentic workflows, and disciplined testing to lower CAC, lift ROAS, and build profitable, scalable acquisition.
Certified PPC strategists build intent-driven campaigns with clean tracking, fast iterations, and ruthless waste removal. We capture demand the moment it appears on Google and Microsoft, then expand across high-yield social to scale profit.
Expect visibility and accountability in every dollar. Source-of-truth dashboards, first-party data integration, and clear attribution show exactly how PPC drives pipeline, revenue, and efficiency.
400%
Email Revenue Lift
45%
Average Open Rate
8.5%
Click-Through Rate
200+
Flows Deployed
SelectedWork
Custom sites built to convert, not just look good.
SAAS·FITNESS
Fitness GM
Full-funnel paid media for a fitness SaaS, from awareness campaigns to retargeting sequences that converted.
View Project
SAAS·Hospitality
Loman AI
Full-funnel Meta growth for Loman AI, from thumb-stopping creatives to landing pages that turn clicks into booked demos.
View Project
B2B·AI
Lumini AI
B2B paid acquisition across Meta and Google for AI beauty hardware.
View Project
Benefits of PPC Advertising
Client Success Stories
PPC that scales spend without sacrificing profit. Here is what partners see after the first 60 to 90 days.
Maurice Harary
CEO at The Bid Lab
Emerald doubled our business in the year we joined and since taking over all of our digital marketing efforts has quadrupled our sales. We couldn't be happier. When Emerald recommends something we know there will be ROI. Emerald really transformed our business.
Immediate impact with control and clarity. We build PPC systems that scale profitably and prove it with clean attribution.
Our PPC advertising services.
Search, Performance Max, Shopping, Display, and YouTube managed with a profit mindset. We protect efficiency while unlocking volume.
- High-intent search and query sculpting
- Performance Max with product feed and audience signals
- Shopping and Merchant Center optimization for ecom
Capture incremental volume at lower CPCs. We mirror winning structures and tailor to Bing’s unique audience.
- Lower competition and efficient CPCs
- Import plus custom tuning for best sellers
- Cross-engine budget and query management
Extend profitable PPC learnings into Meta, LinkedIn, and X to reach in-feed demand while maintaining ROAS discipline.
- Meta prospecting and remarketing
- LinkedIn B2B lead gen and ABM
- X and YouTube for intent amplification
Clicks don’t convert without the right page. We build and test LPs that increase CVR and Quality Score.
- Conversion-focused design and copy
- A/B and multivariate testing
- Speed, mobile UX, and CRO best practices
Turn near-misses into customers with segmented messaging across search, display, video, and social.
- Site and cart abandonment flows
- Customer list and lifecycle remarketing
- Dynamic product feeds for ecom
No black box. End-to-end tracking, clean UTMs, CRM tie-in, and dashboards you can take to the board.
- GA4 and ad platform conversion integrity
- Multi-touch attribution to MQLs, SQLs, revenue
- Action plans focused on ROAS, CAC, and MER
Our PPC Management Workflow
Discovery & Goal Setting
KPIs, constraints, and timelines locked up front.
We align on revenue targets, CAC and ROAS guardrails, attribution model, and sales handoff so PPC maps to real outcomes.
Discovery & Goal Setting
Define success. Build to it.
Research & Analysis
Data before decisions.
Campaign Setup
Structure that scales.
Launch & Monitor
Tight control in week one.
Optimize & Scale
Test. Learn. Roll winners.
Frequently Asked Questions
Questions, answered
Straight answers for founders and operators running paid acquisition.
Still have questions about PPC?
Talk to a strategist about budgets, targets, and timelines for your market.
Get a free teardownLatest Insights
Fresh POV, playbooks, and performance breakdowns from the Emerald team.
Explore Insights
See if we’re the right fit.
Tell us what you’re trying to grow. We’ll give you a straight read on whether we can help, and how.
Start the conversationTwo-minute form. A real operator replies within one business day.
No pitch deck. No spam. Just a tactical read on your growth.
Not ready to talk? See the work