Marketing automation that moves leads to sales without manual follow-up.
We build the workflows that score leads, follow up based on what each lead does and hand sales-ready leads to your CRM, in HubSpot, Marketo, ActiveCampaign or the platform you use. Basic setups take 4 to 6 weeks, larger builds take 8 to 12. See what it costs below.
What's in marketing automation
Automation is not set-and-forget. It is a set of rules about who gets what and when, owned by someone who checks that it still works. We build the rules and we run them.
Workflow design and mappingWe map the journey before we build a single rule.
We audit your current marketing and sales process, then map each workflow: the lead nurturing sequences and the behavioral triggers that move a prospect forward. Every handoff to sales is part of the map.
Nurture and email automationThe right message at the right moment.
We build drip campaigns, welcome and onboarding sequences, and re-engagement and win-back campaigns. Each email is triggered by what a lead did, not by the calendar.
Lead scoring and routingSales talks to the leads that are ready.
We build a scoring model from your ideal customer profile, with points for visits, downloads and email engagement. We set the sales-ready threshold with your sales team and route leads that cross it.
CRM integrationOne record of the customer, shared by marketing and sales.
We connect the automation platform to Salesforce, HubSpot CRM, Pipedrive or your own CRM, sync the data both ways and automate the steps in your sales process.
PersonalizationContent that changes with the person reading it.
We segment audiences and set up dynamic content based on behavior, journey stage and what you know about the buyer. How far it can go depends on your data quality and your platform.
Testing, reporting and trainingWorkflows get tested, measured and handed to your team.
We A/B test and refine each workflow, report on conversion, lead quality, sales cycle length and revenue attribution, and train your team to manage the system. Ongoing management is available if you want it.
Built in the platform that fits.
HubSpot
Workflows, lead scoring and a CRM in one system.
Marketo and Pardot
Lead scoring and nurture programs for B2B marketing teams.
ActiveCampaign
Behavior-triggered automation and email.
Klaviyo and Mailchimp
Flows for stores and email-led businesses. We pick based on your needs, budget and integrations.
Marketing and sales, on the same page.
Marketing scores
Points for visits, content downloads and email engagement, based on your ideal customer profile.
Sales gets the signal
When a lead crosses the threshold we set with your sales team, it is routed to them with the history.
Automation results
521luxury leads in six months at a $15.96 cost per lead for Christie's International Real Estate, with automated AI nurture on every one.
Marketing automation and CRM integration inside a launch that produced 324 qualified leads and $3.4M in pipeline in 60 days at a $12.59 cost per lead.
Read the Lumini case study
Automated flows produced 70% of email revenue over time, and Q4 email revenue beat the whole prior year.
Read the Loving Pets case studyHow an automation build runs
Audit
Your current marketing and sales process, lead flow, customer journey and tools, with the gaps listed.
Design the strategy
Workflow maps, a lead scoring model and the handoff rules, agreed with sales.
Build and connect
Platform setup, data migration, CRM integration and each workflow, tested before launch.
Test, train and tune
We run A/B tests, refine the workflows and train your team to run them.
What it costs
From $3,500 a month
Focused programs: the core nurture workflows and a scoring model on the platform you already have.
$5,000 to $10,000 a month
Where most engagements run: several workflows, CRM integration, personalization, reporting and ongoing management.
Send us your platform and your CRM, and we will tell you which size fits.
How long it takes, and who runs it.
- Scoring thresholdsset with your sales team
- Team trainingincluded
- Ongoing managementoptional
- Reportingconversion, lead quality, revenue
- 4 to 6 weeks
A basic automation setup.
- 8 to 12 weeks
Multiple workflows and integrations.
- After launch
Testing and refinement continue, so the system keeps improving.
Marketing automation questions
How much does marketing automation cost?
Focused programs start at $3,500 a month, and most engagements run $5,000 to $10,000 a month. Send us your platform and your CRM and we will tell you which size fits.
What is marketing automation, and how does it work?
Software handles the repetitive parts of marketing and reacts to behavior. You set rules, such as sending a follow-up when someone downloads a guide or scoring a lead on its website activity, and the system acts on them.
Which platforms do you work with?
HubSpot, Marketo, Pardot, ActiveCampaign, Mailchimp, Klaviyo and others. We choose based on your needs, budget and integrations.
How long does implementation take?
A basic setup takes 4 to 6 weeks. A build with several workflows and integrations takes 8 to 12. You get a detailed timeline during planning.
How do you set up lead scoring?
We build a model from your ideal customer profile and sales process, with points for actions like visits, downloads and email engagement. Then we work with your sales team to define a sales-ready lead and set the thresholds.
How personal can it get?
Quite personal: dynamic content by behavior, demographics, purchase history and journey stage, in email and on the site. The ceiling depends on the quality of your data and what your platform supports.
Can you connect it to our CRM?
Yes. We integrate with Salesforce, HubSpot CRM, Pipedrive and others, so data flows between marketing and sales and attribution is tracked.
How do you measure success?
With lead conversion rates, email engagement, lead quality scores, sales cycle length, customer acquisition cost and revenue attribution, reported so you can see the effect on your funnel.
Do you manage it after launch?
Yes, if you want us to: monitoring, workflow optimization, A/B testing and improvements. Automation needs steady tuning, and we also train your team if you want to run it yourselves.
Show us how a lead moves today. We'll show you where it stalls.
A free automation teardown covers your current process, your lead flow and the first workflow we would build.