Google Ads for real estate that brings buyers and sellers who actually transact.
Most real estate ads buy renters, browsers, and people three years from moving. We map every search to real buyer and seller intent, route leads to follow-up that works, and tie spend to closings, not form fills.
A free audit of your ad accounts, your competitors, and where your spend is leaking.
Our paid media, by the numbers.
qualified pipeline for Lumini, in 60 days at $12.59 per lead
phone-call leads for United Collection, in 60 days
luxury leads for Christie’s, at $15.96 per lead
Recent paid media clients: Lumini, United Collection, Christie's International Real Estate, Villa Bella Vita.
How we run Google Ads for real estate.
The hard part in real estate is not clicks. It is intent and follow-up. We fix both.
Intent Map
We separate ready buyers and motivated sellers from browsers and renters, and put budget where the transactions are.
Seller lead engine
Home-valuation and "sell my house" campaigns built to capture motivated sellers, the highest-value lead in the business.
Speed-to-lead follow-up
Instant routing and nurture so a lead is worked in minutes, which is when real estate leads actually convert.
Tracked to closings
Leads tracked through to transactions, so you optimize for deals, not a cheap cost per lead.
Why most real estate Google Ads waste money.
The leads come in and none of them transact. Here is usually why.
You pay for browsers and renters.
Transaction intent
Most real estate searches never buy. We target the buyer and seller intents that actually close.
Seller leads get ignored.
Seller engine
Sellers are the money. We build the valuation campaigns that capture them and the follow-up that converts.
Leads go cold in an hour.
Speed to lead
Real estate leads die fast. We wire instant routing and nurture so every lead is worked immediately.
You measure cost per lead, not deals.
Track to closings
A cheap lead that never transacts is expensive. We track to closings and optimize for them.
The method
The platforms’ AI optimizes for the platforms. Ours optimizes for you.
When Meta, Google, or LinkedIn say "let our AI run your ads," the question they never answer is: toward whose outcome, theirs or yours? We keep the judgment, they run the auction. Targeting is commoditized now, so we win on creative velocity, test more angles faster, reverse-engineer what is working in your competitors’ ads with StealAds (stealads.ai), the ad-intelligence software we built, and feed the platforms clean signal so they find buyers, not cheap clicks. We run it all on the ad agent kits we build and open-source.
View our open-source Google Ads copilot→Common questions
Do you work with agents or brokerages?
Both. Solo agents, teams, and brokerages. We scale the targeting and follow-up to the size of the operation.
Can you generate seller leads?
Yes. Home-valuation and seller-intent campaigns are usually the highest-ROI play, and we build the funnel end to end.
What about Zillow and the portals?
We build your own pipeline so you are not renting leads from a portal that sells the same lead to three other agents.
How fast do leads come in?
Buyer and seller leads can start within one to two weeks. Quality improves as the intent data and follow-up tune.
What does it cost?
Management typically runs $3,500 to $10,000 per month depending on spend and channels, plus your ad budget. We are transparent about both, and we do not mark up your media.
See what your real estate pipeline could look like.
Get a free ad account audit. We will show you the wasted spend on browsers, the seller demand you are missing, and exactly how we would turn it into closings.