B2B Google Ads that fill pipeline, not a junk MQL pile.
In B2B the cycle is long and the cheap lead is usually a job-seeker, a researcher, or a competitor doing recon. We map search to real buying intent, feed Google your closed-won data, and optimize to pipeline and revenue, not form fills.
A free audit of your ad accounts, your competitors, and where your spend is leaking.
Our paid media, by the numbers.
qualified pipeline for Lumini, in 60 days at $12.59 per lead
phone-call leads for United Collection, in 60 days
luxury leads for Christie’s, at $15.96 per lead
Recent paid media clients: Lumini, United Collection, Christie's International Real Estate, Villa Bella Vita.
How we run B2B Google Ads.
B2B breaks the default playbook: long cycles, small volume, high deal value. The signal is everything.
Intent Map
We separate in-market buyers and solution-aware searches from researchers, job-seekers, and competitors, and spend on the demand you can capture.
Offline-conversion tracking
We feed Google your CRM closed-won data so Smart Bidding optimizes to revenue, not MQLs.
Demand capture, then creation
We own the high-intent bottom-funnel terms first, then layer the upper funnel deliberately.
Lead-quality scoring
We score leads by fit and intent and feed that back, so the account chases buyers, not raw volume.
Why most B2B Google Ads disappoint.
Marketing celebrates MQLs and sales says they are junk. Here is usually why.
You optimize to form fills.
Optimize to pipeline
A form fill is not pipeline. We feed Google closed-won data and optimize to revenue.
Cheap leads are researchers and competitors.
Buyer-quality signal
The cheapest lead is rarely a buyer. We score by fit and intent and feed that back to the account.
Long cycle, broken tracking.
Offline conversions
With a cycle measured in months, last-click lies. We wire offline-conversion imports so the system learns from deals.
You run only bottom funnel, or only top.
Full-funnel intent
Most accounts pick one. We capture bottom-funnel demand first, then build the top deliberately.
The method
The platforms’ AI optimizes for the platforms. Ours optimizes for you.
When Meta, Google, or LinkedIn say "let our AI run your ads," the question they never answer is: toward whose outcome, theirs or yours? We keep the judgment, they run the auction. Targeting is commoditized now, so we win on creative velocity, test more angles faster, reverse-engineer what is working in your competitors’ ads with StealAds (stealads.ai), the ad-intelligence software we built, and feed the platforms clean signal so they find buyers, not cheap clicks. We run it all on the ad agent kits we build and open-source.
View our open-source Google Ads copilot→Common questions
Does Google Ads even work for B2B?
Yes, for bottom-funnel demand capture especially. The key is intent targeting and feeding it closed-won data, not chasing cheap clicks.
How do you handle long sales cycles?
Offline-conversion tracking imports your CRM deals, so the system optimizes to revenue even when the close is months later.
Should we run LinkedIn too?
Often the right pair: Google captures active demand, LinkedIn targets by who people are. We run both where it fits the motion.
How fast do results come?
Qualified leads within weeks; pipeline impact builds over the sales cycle as closed-won data feeds the account.
What does it cost?
Management typically runs $3,500 to $10,000 per month depending on spend and channels, plus your ad budget. We are transparent about both, and we do not mark up your media.
See where your B2B ad budget is leaking.
Get a free ad account audit. We will show you the wasted spend on junk leads, the buying intent you are missing, and exactly how we would tie it to pipeline.