Matthew Berman
Founder
Architecting growth systems that merge creativity, automation, and execution to convert attention into revenue
About Matthew
Clients come for clarity and speed. They stay for systems that convert attention into revenue.
Matt Berman is the founder of Emerald Digital, with twenty years of marketing and operational experience behind him. He's a four-time founder who raised seven figures from WPP at eighteen. Known for architecting growth systems that merge creativity, automation, and execution, Matthew has spent his career pressure-testing systems on his own ventures and scaling them for global brands, SaaS startups, and consumer companies.
He led Fireball's consumer efforts through digital marketing and ambassador programs as it grew from a little-known brand into a major brand. He's also worked on campaigns for brands like Heineken, Hennessy, Delano, and Buffalo Trace. At Emerald Digital, Matthew leads teams across SaaS, AI, real estate, professional services, and DTC, delivering revenue lift through content engines, paid media, creative production, and automation.
He writes Big Players, a weekly newsletter read by thousands of founders.
- Based in
- New York, NY
- Experience
- 15+ years
- Strengths
- Growth systems, AI automation, brand strategy, viral content, execution leadership
- Tools
- LinkedIn, X, TikTok, AI content tools, analytics platforms, automation stack
- Fun fact
- Built and exited a 500k MAU platform before graduating college
- Vibe
- Speed, clarity, execution-first
Expertise
- Growth Systems & Content Architecture
- AI Workflows & Automation
- Brand Launches (SaaS, Consumer, Culture)
- Viral Content & Distribution Frameworks
- Strategic Leadership & Team Building
- Paid Media Strategy & Execution
- Creative Production & Content Engines
- Analytics & Performance Optimization
- Fundraising & Business Development
- Execution-First Operations
Key wins
- CEO & Co-Founder of Emerald Digital, award-winning agency for high-growth brands
- Creator of Big Players media brand, generating 3M+ impressions in weeks
- Raised 7-figures from WPP at 18, scaled platform to 500k MAU and successful exit
- Built breakout campaigns for Fireball, Hennessy, and Heineken that defined social culture
- Created S.C.A.L.E., B.L.I.T.Z., and A.C.E.S. frameworks used by $100M+ companies
- Generated millions of impressions across LinkedIn, X, and TikTok in past year
- 4x founder with track record of building, scaling, and exiting ventures
- Leads cross-functional teams delivering measurable lift across SaaS, real estate, spirits, and DTC
Tell us where you are headed.
We will tell you, plainly, whether we are the right team to get you there. If we are not, we will point you to who is.