Meet Matthew Berman
Founder
Matt Berman is the founder of Emerald Digital, with twenty years of marketing and operational experience behind him. He's a four-time founder who raised seven figures from WPP at eighteen. Known for architecting growth systems that merge creativity, automation, and execution, Matthew has spent his career pressure-testing systems on his own ventures and scaling them for global brands, SaaS startups, and consumer companies.
He led Fireball's consumer efforts through digital marketing and ambassador programs as it grew from a little-known brand into a major brand. He's also worked on campaigns for brands like Heineken, Hennessy, Delano, and Buffalo Trace. At Emerald Digital, Matthew leads teams across SaaS, AI, real estate, professional services, and DTC, delivering revenue lift through content engines, paid media, creative production, and automation.
He writes Big Players, a weekly newsletter read by thousands of founders.
Matthew Berman
Founder

Architecting growth systems that merge creativity, automation, and execution to convert attention into revenue
Matthew Berman
Founder
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Clients come for clarity and speed. They stay for systems that convert attention into revenue.
Expertise
Key Wins
CEO & Co-Founder of Emerald Digital, award-winning agency for high-growth brands
Creator of Big Players media brand, generating 3M+ impressions in weeks
Raised 7-figures from WPP at 18, scaled platform to 500k MAU and successful exit
Built breakout campaigns for Fireball, Hennessy, and Heineken that defined social culture
Created S.C.A.L.E., B.L.I.T.Z., and A.C.E.S. frameworks used by $100M+ companies
Generated millions of impressions across LinkedIn, X, and TikTok in past year
4x founder with track record of building, scaling, and exiting ventures
Leads cross-functional teams delivering measurable lift across SaaS, real estate, spirits, and DTC
Let's Work Together
Ready to bring Matthew's expertise to your next project?
Get in touch and let's create something extraordinary together.