April Campos
Head of Operations
Building bulletproof marketing systems that turn chaos into sustainable growth
About April
Marketing isn't theory. It's full-stack, high-volume execution that delivers year-over-year growth. That's the standard.
As Head of Operations at Emerald Digital, April Campos brings over a decade of hands-on experience across paid media, copywriting, SEO, and lead acquisition. She regularly builds campaign batches, translates shifting ad policies into creative fixes, and has personally produced Reels reaching over one million views. What sets April apart is what she spots inside active accounts: broken lead routing, stale landing page pricing, and cheap volume that masks poor lead quality. She won't hesitate to restructure forms, and she documented problems in an internal content-quality score, recommending that the team calibrate it against ads with known CPL and CTR. Her writing delivers direct judgment from an operator still testing hooks, reading metrics, and solving real client friction.
- Based in
- Texas (Louisiana Native)
- Experience
- 10+ years
- Strengths
- Systems thinking, full-stack execution, copywriting, strategic planning, team leadership
- Tools
- Google Analytics, SEMrush, Ahrefs, HubSpot, Meta Business Suite, Hootsuite, Asana, Slack
- Fun fact
- Can dissect a PR crisis, run a campaign, and document event marketing gold all before lunch
- Vibe
- Louisiana grit meets Texas scale
Expertise
- Full-Stack Marketing Operations
- Strategic Copywriting & Messaging
- Multi-Channel Campaign Orchestration
- SEO & Organic Growth Strategy
- Paid Media Management
- Social Media Strategy & Community Building
- Content Marketing & Editorial Direction
- Analytics & Performance Optimization
- Process Design & Documentation
- Team Leadership & Mentorship
Key wins
- Built Emerald Digital's entire operational infrastructure from ground zero
- Orchestrated campaigns that doubled and quadrupled client revenue across multiple verticals
- Delivered sustainable YoY growth for brands in health, wellness, real estate, finance, medtech, hospitality, and architecture
- Mastered event marketing documentation from Coachella-scale festivals to hyper-local activations
- Created crisis management frameworks that turned PR disasters into brand wins
- Developed proprietary systems for scaling marketing operations without quality loss
- Led cross-functional teams executing high-volume, multi-channel campaigns
- Pioneered full-funnel attribution models that prove marketing ROI at every touchpoint
Connect with April
Tell us where you are headed.
We will tell you, plainly, whether we are the right team to get you there. If we are not, we will point you to who is.