New winning ad concepts, in your inbox every Monday.
Weekly ranked winning-ad concepts packet. Each one reverse-engineered from a proven-viral outlier in your category, and traced back to the post it came from.
How the drop gets made.
Not a prompt and a prayer. A pipeline that starts from what is already proven to work.
We mine the proven outliers
We find the posts and ads that have provably broken out in your category, by real engagement, not whatever went vanity-viral.
We decode why they work
Each winner gets broken down to its hook, angle, and structure: the pattern underneath the view count, not the surface.
We remix to your brand
Those patterns become concepts in your voice, for your offer, with the script and shot outline ready to produce.
You test, we learn
You run them. What wins feeds the next Monday. With Studio, we produce the finished videos too.
What every concept comes with.
Each concept is built to hand straight to a media buyer or an editor. No vague ideas, no fabricated metrics. If we cannot trace a number, we do not use it.
- The hook
- The angle
- Script and shot outline
- Why it should work
- The source outlier it is traced to
Pick where you start.
Monday Drop is $2,000/mo. Monday Drop Studio is $6,000/mo.
Monday Drop
Weekly ranked ad-concept packets, traced to the source pattern.
- 10 ranked concepts every Monday
- Hook, angle, script, shot outline, and why it is worth testing
- A traceable source or outlier behind every concept
Monday Drop Studio
The concept packet plus finished short-form production.
- The full Monday Drop packet every week
- 20 finished short-form videos each month
- A monthly winner-and-loser readout to steer the next batch
Get your first drop this Monday.
Tell us your category and your offer. We will line up the first ten concepts and show you what the pipeline produces.