New winning ad concepts, in your inbox every Monday.
Ten ready-to-produce scripts a week. Forty a month. Each one reverse-engineered from a proven-viral outlier in your category, and traced back to the post it came from.
How the drop gets made.
Not a prompt and a prayer. A pipeline that starts from what is already proven to work.
We mine the proven outliers
We find the posts and ads that have provably broken out in your category, by real engagement, not whatever went vanity-viral.
We decode why they work
Each winner gets broken down to its hook, angle, and structure: the pattern underneath the view count, not the surface.
We remix to your brand
Those patterns become concepts in your voice, for your offer, with the script and shot outline ready to produce.
You test, we learn
You run them. What wins feeds the next Monday. With Studio, we produce the finished videos too.
What every concept comes with.
Each concept is built to hand straight to a media buyer or an editor. No vague ideas, no fabricated metrics. If we cannot trace a number, we do not use it.
- The hook
- The angle
- Script and shot outline
- Why it should work
- The source outlier it is traced to
Pick where you start.
From the weekly concept pipeline to finished video. Founding pricing while we build the first cohort.
Monday Drop Intel
A weekly paid-social creative testing pipeline.
Founding price
- 10 ad concepts every Monday. 40 ready-to-produce scripts a month
- Each one: hook, angle, script and shot outline, and why it should work
- Reverse-engineered from outlier mining, competitor patterns, category ads, and creator formats
- The source or outlier each concept is traced to. Never a number we cannot stand behind
30 Ad Creatives
Thirty static ads, reverse-engineered from what is already winning in your category.
one-time
- 30 static ad creatives from our AI engine, trained on winning ads
- Built from ads already winning in your category, not generic templates
- Human-reviewed and curated before delivery, no raw AI slop
- Ready to hand straight to media buying, or test as-is
Monday Drop Studio
20 finished video ads a month, from the best concepts.
- Everything in Intel
- 5 finished short-form video ads a week, 20 a month
- Hook variants, captions, aspect ratios, and production notes
- A monthly winner-and-loser readout to steer the next drops
Growth PartnerFrom $10k/mo
The testing engine, plus the growth strategy around it.
Get your first drop this Monday.
Tell us your category and your offer. We will line up the first ten concepts and show you what the pipeline produces.