Through pay-per-click, search engine optimization, and website development, Emerald Digital quadrupled The Bid Lab’s sales.
The Bid Lab is a one-of-a-kind, RFP consultant firm founded by proposal experts. Tackling industries such as government projects, commercial development, education, and more, the firm prides itself on managing the entire bidding process for its clients.
The Bid Lab boosts sales and contract values by analyzing up-sell and cross-sell opportunities, in addition to managing deadlines and milestones to ensure each of its clients bid is turned in on time, as the best-looking bid in the stack
– Maurice Harary, CEO at The Bid Lab
At the start of The Bid Lab campaign, Emerald Digital was challenged with the task of increasing sales, leads, organic search, and web traffic for an RFP firm looking to key in on industries that need assistance finding, developing, and managing the entire RFP process.
Maurice Harary, Founder, and CEO, knew he needed the help of a full-service digital marketing agency to provide an extensive SEO campaign that involved creating optimized content, backlinks, and local search parameters for The Bid Lab. The Bid Lab recognized that a heavy focus on a backlink campaign would quickly drive traffic, authority, and organic leads. This would allow The Bid Lab to become a natural competitor within the RFP space.
As a unique business solution vying for leads, The Bid Lab knew Emerald Digital was the Agency to produce substantial results and get them to the finish line with their SEO needs.
– Maurice Harary, Founder & CEO, The Bid Lab
When Maurice Harary first met Matthew Berman, President of Emerald Digital, they spent hours fleshing out the details of the best way to increase leads and organic search traffic within his respective industry. It was through a thorough conversation and ideation session that Maurice decided Emerald Digital was the best Agency to carry his vision for The Bid Lab to the finish line.
After understanding the strategy and internal workflow that goes into developing a successful Search Engine Optimization campaign, Maurice and his team placed their trust in Emerald Digital to implement and deploy a three-pronged strategy that involved website development, search engine optimization, and digital ads to influence organic search and traffic rates, in addition to targeting the right audiences that would utilize RFP solutions within their respective industries.
Emerald diligently pulled keywords and phrases relating to the request for proposal industry to aid in optimization efforts for The Bid Lab’s landing pages, website copy, and Pay-Per-Click (PPC) Ads.
The Result: A fully optimized website with on-site consultation abilities; an extensive backlink campaign that showcases continuous growth of the site; and an increasing authority score.
Since starting with Emerald Digital, The Bid Lab has continued to expand and reach new goals for its company. Not only is The Bid Lab equipped with a fully optimized site working to its benefit, but its search engine optimization strategy has secured 7.7K backlinks, driving authority of the website substantially.
Alongside its growing authority score and backlinks, The Bid Lab has also quadrupled its clients quarter over quarter while working with Emerald, this is due in part to our in-depth optimized search engine optimization campaign coupled with our proactive digital ad campaign that seeks out The Bid Lab’s niche audience.
Today, The Bid Lab, through its search engine optimization efforts with Emerald Digital is continuously growing its backlinks which is driving over 30K impressions to its website and landing pages monthly. The Bid Lab has gone from being ranked 30 for phrases such as “rfp response”, “The Bid Lab,” “RFP Cover Letters,” and “how to find RFPs,” to now ranking in the top 10 for each of these keywords.
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Emerald doubled our business in the year we joined and since taking over all of our digital marketing efforts has quadrupled our sales. We couldn't be happier. When Emerald recommends something we know there will be ROI. Emerald really transformed our business.
CEO at The Bid Lab
I've worked with several Digital Marketing companies in the past and Emerald has by far been the best. Knowledgeable and responsive account team and writers are spot on with copy. They also offer public relations which is extremely helpful for integrated campaigns. It's been a year and we've seen great results!
Working with the team at Emerald was effortless. Their clear communication and organization made every step of our project seamless. We worked collaboratively but it was so helpful to be able to lean on the Emerald team for their expertise to find the best solutions to meet our creative and technical needs. Overall, working with Emerald made this endeavor such a stress-free and enjoyable experience!
Senior Digital Editor at DuJour
These guys are the best I’ve seen in my 25 years of practice. Warren H. Cohn and Matthew Berman are on the cutting edge of their field.
Founding Partner at The Russo Firm
Emerald.Digital’s expertise, availability and insight was beyond what I expected and not only led to a wildly successful result for our organization, but to my own marketing insights. They’re also all just really great, grounded people!
Content Director at Jewish Big Brothers Big Sisters of Los Angeles