Scope of Work
Help DuJour optimize its website and increase its search traffic.
- Website Development
- On-Site Optimization
- Search Engine Optimization
- Website Maintenance
- Website Hosting
DuJour is a luxury lifestyle media brand focusing on fashion entertainment, art, travel and business.
Jason Binn, Founder and CEO of DuJour, was first introduced to Emerald Digital through Crisis Management Expert and HeraldPR President, Juda Engelmayer. It was then that Jason explained the issues his site was having and was directed to the Emerald Digital team. In the Agency’s initial discussion with DuJour, Emerald provided thorough resolutions to the issues DuJour was experiencing and created a priority list for tasks that needed to be addressed first and foremost. It was in that ideation session that DuJour decided Emerald Digital was the best Agency to trust with the project.
After understanding the strategy and time that goes into optimizing content, increasing load times, and providing extensive security measures to the backend of the website, the DuJour team placed their trust in Emerald Digital to implement and deploy a website optimization strategy that worked to resolve all of the website’s most pressing issues, which involved minimizing file sizes across the website, categorizing and decluttering content on the backend of the site, implementing security measures to ensure DuJour would be safe from potential hackers, carrying out an extensive search engine optimization campaign for the keyword “DuJour” and other keywords and phrases related to the luxury magazine, optimizing existing content and managing and hosting the site. Emerald diligently worked to ensure all of DuJour’s top issues that decreased web traffic rates were resolved within the first couple of weeks and continued to address other issues to deliver a fully-optimized, user-friendly site. The Result: A fully-optimized and secure website with increasing traffic rates and load times.Read Our Latest Case Study