# Emerald Digital

> Growth systems for founder-led companies. Expert teams accelerated by AI, with offices in New York and New Orleans. We build and open-source our own agentic SEO tooling.

## Services

- [Social media marketing services](https://emerald.digital/services/social-media-marketing): Strategy, content, creators, community, and paid social built to turn audience signal into business growth.

## SEO

- [SEO that compounds](https://emerald.digital/seo): Industry SEO built on strike-zone keyword targeting (positions 5 to 20), local and map-pack dominance, and authority building.
- [Law Firm SEO](https://emerald.digital/seo/law-firms): Law firm SEO for practice-area and local searches that sign clients. The Law Center reached #2 nationally for "motorcycle accident lawyer." Get a free SEO teardown.
- [Ecommerce SEO](https://emerald.digital/seo/ecommerce): Ecommerce and Shopify SEO that ranks your store for the product and category searches that convert. We grew DuJour 800% in organic traffic. Get a free SEO teardown.
- [Healthcare SEO](https://emerald.digital/seo/healthcare): Healthcare SEO that clears Google’s strictest bar. We ranked a gene therapy to #1 and recovered a 14,000-page medical catalog. Get a free SEO teardown.
- [Roofing SEO](https://emerald.digital/seo/roofers): Roofing SEO for local search and map-pack jobs. We bring proven search systems from hard markets like legal and hospitality. Get a free SEO teardown.
- [AI Search Optimization](https://emerald.digital/seo/ai-search): AI search optimization for ChatGPT, Perplexity, and Google AI Overviews. Improve the source pages, proof, and entity clarity answer engines can inspect.
- [Dental SEO](https://emerald.digital/seo/dentists): Dental SEO that ranks your practice in local search and the map pack for the patients searching your services. New patients, not vanity traffic. Get a free SEO teardown.
- [Plumbing SEO](https://emerald.digital/seo/plumbers): Plumbing SEO that ranks you in local search and the map pack for the jobs you want. Exclusive leads, not resold ones. Get a free SEO teardown.
- [Chiropractic SEO](https://emerald.digital/seo/chiropractors): Chiropractic SEO that ranks your clinic in local search and the map pack for the patients searching your care. New patients, not vanity traffic. Get a free SEO teardown.
- [HVAC SEO](https://emerald.digital/seo/hvac): HVAC SEO that ranks you in local search and the map pack for install, repair, and emergency jobs. Exclusive leads, not resold ones. Get a free SEO teardown.
- [Therapist SEO](https://emerald.digital/seo/therapists): Therapist and private-practice SEO that ranks you in local search for the clients searching your specialty. New clients, not vanity traffic. Get a free SEO teardown.
- [Med Spa SEO](https://emerald.digital/seo/med-spas): Med spa SEO for local search and map-pack treatment demand. Build bookings that keep coming after ad spend stops. Get a free SEO teardown.
- [Gym SEO](https://emerald.digital/seo/gyms): Gym and fitness studio SEO for local search and map-pack demand. Bring in members already looking nearby. Get a free SEO teardown.
- [Financial Advisor SEO](https://emerald.digital/seo/financial-advisors): Financial advisor SEO for trust-driven client searches. Build authority and local presence for Google’s finance bar. Get a free SEO teardown.
- [Plastic Surgery SEO](https://emerald.digital/seo/plastic-surgeons): Plastic surgery SEO for procedure and city searches. Win high-value consults in competitive local markets. Get a free SEO teardown.
- [Solar SEO](https://emerald.digital/seo/solar): Solar SEO that ranks you for the homeowners searching to go solar. Exclusive installs, not leads resold to every installer in town. Get a free SEO teardown.
- [Insurance Agency SEO](https://emerald.digital/seo/insurance-agencies): Insurance agency SEO that ranks you for the local and line-specific searches the national carriers ignore. Policies that walk in. Get a free SEO teardown.
- [Accounting SEO](https://emerald.digital/seo/accountants): Accounting and CPA firm SEO for people searching for an accountant. Build pipeline beyond referrals. Get a free SEO teardown.
- [Landscaping SEO](https://emerald.digital/seo/landscapers): Landscaping SEO that ranks you for the homeowners searching for design, install, and maintenance in your area. Exclusive jobs, not resold leads. Get a free SEO teardown.

## Paid Media

- [Paid media that turns spend into pipeline](https://emerald.digital/paid): Google Ads, Meta ads, programmatic, and lead generation, run on creative volume and clean conversion signal, tied to pipeline instead of vanity metrics.
- [Paid Media](https://emerald.digital/paid/paid-media): Paid media that ties every dollar to pipeline, not vanity metrics. We drove $3.4M in pipeline for Lumini at $12.59 per lead. Get a free ad account audit.
- [Lead Generation](https://emerald.digital/paid/lead-generation): Lead generation for qualified buyers. We drove $3.4M in pipeline for Lumini at $12.59 per lead and +482% calls for United Collection. Get a free audit.
- [Google Ads](https://emerald.digital/paid/google-ads): Google Ads management that puts your spend in front of buyers ready to purchase and feeds Google the signal it needs. Get a free ad account audit.
- [Meta Ads](https://emerald.digital/paid/meta-ads): Meta and Facebook ads management built on creative volume and clean signal, so spend scales without your ROAS falling apart. Get a free ad account audit.
- [LinkedIn Ads](https://emerald.digital/paid/linkedin-ads): LinkedIn ads that target who buyers actually are and tie spend to pipeline, not impressions. The most expensive channel in B2B, run right. Get a free ad account audit.
- [Google Ads for Law Firms](https://emerald.digital/paid/google-ads-law-firms): Google Ads for law firms built around practice-area intent, landing pages, call tracking, and signed-case feedback. Get a free ad account audit.
- [Google Ads for Real Estate](https://emerald.digital/paid/google-ads-real-estate): Google Ads for real estate agents and brokerages that bring buyers and sellers who transact. Map intent and speed-to-lead. Get a free ad account audit.
- [Google Ads for B2B](https://emerald.digital/paid/google-ads-b2b): B2B Google Ads that capture buying intent and feed pipeline. Map search intent and track offline conversions to revenue. Get a free ad account audit.
- [PPC for Ecommerce](https://emerald.digital/paid/ppc-ecommerce): Ecommerce PPC built on clean product feeds, Shopping, and PMax structured by margin and tuned to profit. Get a free ad account audit.
- [Google Ads for Shopify](https://emerald.digital/paid/google-ads-shopify): Google Ads for Shopify stores with cleaner feeds, profit-based Shopping/PMax structure, and fixed conversion tracking. Get a free ad account audit.

## Insights

- [Product videos for boring or niche products: 3 formats](https://emerald.digital/insights/creator-formats-for-boring-products): Stop trying to make a boring product look exciting. Name the buyer's biggest doubt in the first second, then prove it wrong on camera with a withheld reveal, a skeptic's test, or the objection as the hook.
- [Why Visible Proof Beats Product Descriptions in Video Ads](https://emerald.digital/insights/visible-proof-beats-product-explanation-short-form-video): Visible proof works better because the viewer judges it with their own eyes instead of trusting a paid stranger's claim. Show the moment that answers the buyer's doubt, and the footage makes the argument for you.
- [What Should Same-Day Dentistry Mean on Your Website?](https://emerald.digital/insights/same-day-dentistry-website-promises): A same-day exam, completed treatment and an appointment request aren't interchangeable. Your website needs to tell patients which one you're offering.
- [How to Brief a Creator for a Product Video: Lead With Doubt](https://emerald.digital/insights/how-to-brief-a-creator-video-for-your-product): Don't brief the feature. Name the one doubt that stops your buyer from purchasing, ask the creator to film a physical action that proves it wrong in the first few seconds, and let them explain it in their own words.
- [Your Dental Office Isn't Nearby If Patients Can't Get There](https://emerald.digital/insights/dental-website-directions-patient-access): A wrong-lot warning can be more useful than another paragraph about your neighborhood. Here's what a dental location page should help patients figure out.
- [Dental Website Maintenance: Who Updates the City Pages?](https://emerald.digital/insights/dental-website-maintenance-city-pages): Dental website maintenance includes hours, booking links and city pages. See how to assign updates, find outdated details and check what patients actually see.
- [Do Dentists Need a Page for Every Nearby City?](https://emerald.digital/insights/do-dentists-need-city-pages): Before adding dental city pages, check what patients need to know. Real examples show when a separate page helps and when one service-area page is enough.
- [Shopify Traffic Is Up. Revenue Isn't. Here's the Actual Leak.](https://emerald.digital/insights/shopify-traffic-no-sales): A rising sessions graph can hide a store that only ranks for brand, blogs, and collection pages nobody buys from. Separate demand from decoration.
- [Website Traffic Is Up. Leads Aren't. Find the Leak.](https://emerald.digital/insights/website-traffic-no-leads): A rising sessions graph can be branded search, research content, or a page that cannot ask for the business. Diagnose the query and the last ten seconds.
- [Legal Google Ads Cost Too Much and Still Don't Pay. Now What?](https://emerald.digital/insights/google-ads-lawyers-too-expensive): Legal clicks are expensive by design. They become a waste when buyer, researcher, and junk queries share a budget and you track calls instead of retainers.
- [How a Smaller Law Firm Beats a Bigger One on Google Maps](https://emerald.digital/insights/how-smaller-law-firm-wins-google-maps): Most 'lawyer near me' demand is a map, not a blog. Smaller firms win it when they treat the Google Business Profile as a channel, not a listing.
- [How to Rank for the Practice Area, Not Just Your Firm Name](https://emerald.digital/insights/rank-practice-area-not-firm-name): Winning your own name is not SEO. Winning the case the stranger typed is. Here is how to build and rank practice-area pages that create demand.
- [Why Law Firm Websites Get Traffic but No Signed Cases](https://emerald.digital/insights/law-firm-website-traffic-no-cases): A busy analytics graph is not a case pipeline. If your firm ranks and still is not signing, you are probably winning the wrong searches.
- [How to Get Cited When Someone Asks AI for a Lawyer](https://emerald.digital/insights/get-cited-when-someone-asks-ai-for-a-lawyer): The ask is not 'best law firm SEO.' It is 'who should I call for this case in this city.' The page that answers that job is the page the model can name.
- [Why AI Recommends Your Competitor (and Not You)](https://emerald.digital/insights/why-ai-recommends-your-competitor): If the model names them and paraphrases you, they won the memory. Rankings got you retrieved. Consensus and experience get you cited.
- [Getting Mentioned in AI Search Is Not Getting Cited](https://emerald.digital/insights/mentioned-vs-cited-in-ai-search): If the model uses your name and links someone else, you lost. Citation is the source. Mention is the cameo. Build pages the engine can stand on.
- [Why Your Google Ads Aren't Converting (and How to Fix It)](https://emerald.digital/insights/why-google-ads-not-converting): Clicks are up. Conversions are not. Most Google Ads problems are not bid problems. Diagnose the leak: tracking, intent mixing, page mismatch, vanity CTR, then bids.
- [How to Show Product Quality in Short-Form Video](https://emerald.digital/insights/show-product-quality-in-video): Stop calling the product premium. Give the viewer a close-up action, comparison, assembly, or use case that lets them inspect the reason for themselves.
- [Product Launch Content Strategy: Sequence the Reveal](https://emerald.digital/insights/product-launch-content-strategy): A product launch content strategy is not a calendar full of announcements.
- [Lifestyle Product Video: Sell the Occasion, Not the Mood](https://emerald.digital/insights/lifestyle-product-video): Most lifestyle product video is expensive wallpaper: a beautiful kitchen, perfect light, an attractive person, and a product sitting near the edge of frame with no clear reason to be there.
- [UGC Testing Framework: Turn Creative Into Decisions](https://emerald.digital/insights/ugc-testing-framework): The point of a UGC testing framework isn't to produce more videos. It is to make the next brief smarter.
- [Before-and-After Video: Make the Transformation Believable](https://emerald.digital/insights/before-and-after-video): A before-and-after video works when the audience can trace how one state became the other.
- [Blind Taste-Test Marketing: Build a Test People Trust](https://emerald.digital/insights/blind-taste-test-marketing): Blind taste-test marketing lives or dies on the setup.
- [Tier List Content: Build a Ranking People Can Argue With](https://emerald.digital/insights/tier-list-content): Tier list content works when the viewer knows the set, understands the scoring rule, and has to wait for the final order.
- [Social Media for Boring Products: Stop Selling the Noun](https://emerald.digital/insights/social-media-for-boring-products): A product is rarely too boring for social media. It is usually being filmed as a noun.
- [Food and Beverage UGC: Make Taste Judgeable Before the First Bite](https://emerald.digital/insights/food-and-beverage-ugc): Good food and beverage UGC does not just say something tastes great. It gives people enough to picture the bite, sip, recipe, or occasion for themselves.
- [Sensory Marketing Video: Make the Product Feel Real on a Screen](https://emerald.digital/insights/sensory-marketing-video): A sensory marketing video makes an invisible product quality easier to judge. It turns softness into compression, freshness into a clean break, comfort into body movement, and scent into a specific memory or occasion.
- [TikTok Hooks for Brands: Give the Viewer Something to Finish](https://emerald.digital/insights/tiktok-hooks-for-brands): The best TikTok hooks for brands start an unresolved action, test, reveal, or judgment. The viewer understands what is happening in the first frame and has a reason to see how it ends.
- [Product Demo Video: Show the Buyer What They Doubt](https://emerald.digital/insights/product-demo-video): A strong product demo video answers a buyer's doubt on camera. It does not rotate the product, list features, and hope the viewer connects the dots. It picks one question, shows the product under the right conditions,...
- [UGC Creative Brief Template: Make the Decisions Before the Shoot](https://emerald.digital/insights/ugc-creative-brief-template): A strong UGC creative brief makes the important decisions before the creator starts filming. It names the buyer doubt, the visible evidence, the opening action, the non-negotiable product truth, the creator's freedom,...
- [How to Reverse Engineer Viral Content Without Copying It](https://emerald.digital/insights/reverse-engineer-viral-content): To reverse engineer viral content, stop copying what the post looks like. Break it into the viewer tension, opening action, visible evidence, sequence, and payoff. Then rebuild those decisions around your product, you...
- [UGC Content Strategy: Stop Briefing Vibes. Start Testing Proof.](https://emerald.digital/insights/ugc-content-strategy): Most UGC content strategy dies in the brief.
- [Roofing SEO Agency Coverage Audit: Who Owns the Work?](https://emerald.digital/insights/roofing-seo-specialist-coverage-audit): Audit the owner, reviewer, backup, and escalation path behind every critical roofing SEO workstream before the program stalls.
- [Roofing SEO Reporting: The Owner’s Review Checklist](https://emerald.digital/insights/roofing-seo-reporting-review-checklist): A phase-aware roofing SEO reporting checklist for reviewing work, evidence, local visibility, and qualified pipeline without treating a dashboard as proof.
- [Roofing SEO vs. Shared Leads: Build Your Own Break-Even Model](https://emerald.digital/insights/roofing-seo-cost-vs-shared-leads): Compare roofing SEO and shared leads with your own qualified-opportunity, sold-job, and demand-ownership data.
- [Local Services Ads Vs Google Ads For Lawyers](https://emerald.digital/insights/local-services-ads-vs-google-ads-for-lawyers): Local Services Ads and Google Ads solve different problems for law firms. LSAs can capture local phone and message leads through Google's Local Services flow. Search ads give more control over keywords, landing pages,...
- [Google Shopping Feed Optimization For Shopify](https://emerald.digital/insights/google-shopping-feed-optimization-shopify): Google Shopping feed optimization for Shopify is the work of cleaning product data so Google can understand what you sell, match products to better searches, and run Shopping or Performance Max with cleaner inputs. Th...
- [Google Ads Cost For Law Firms: What Actually Drives CPL](https://emerald.digital/insights/google-ads-cost-for-law-firms): Google Ads cost for law firms is not just a CPC question. The useful number is cost per signed case, and that depends on practice area, market, intake quality, tracking, landing page fit, and how much of the budget is...
- [ChatGPT SEO: How Brands Become Easier To Cite](https://emerald.digital/insights/chatgpt-seo): ChatGPT SEO is the work of making your brand, proof, and point of view easier for answer engines to find, understand, and cite. It is not a trick for forcing a citation. It is not classic SEO with a new label. It is t...
- [AI Overview Optimization: Build Pages Google Can Trust](https://emerald.digital/insights/ai-overview-optimization): AI Overview optimization is the work of making a page useful, clear, and trustworthy enough for Google to understand it as a source. It does not guarantee inclusion in AI Overviews. It improves the inputs Google can e...
- [Healthcare AI Search Optimization: Trust Has to Be Visible](https://emerald.digital/insights/healthcare-ai-search-optimization): Healthcare AI search optimization is the work of making your services, expertise, and trust signals easier for search and answer systems to understand. In healthcare, that work has a higher bar because people aren't s...
- [AI Search Optimization Services: What You're Actually Buying](https://emerald.digital/insights/ai-search-optimization-services-checklist): AI search optimization services should help your brand become easier for search and answer systems to understand, trust, and cite. They shouldn't be a new acronym slapped on the same old SEO package.
- [Dental SEO Agency Checklist: What Should Show Up Before You Sign](https://emerald.digital/insights/dental-seo-agency-checklist): A dental SEO agency should help the right patients find the right services in the right location. If the plan is just "we'll publish blogs," you're probably about to buy activity instead of appointment demand.
- [SEO for Lawyers: The Checklist Before You Hire an Agency](https://emerald.digital/insights/seo-for-lawyers-checklist): SEO for lawyers isn't about getting more legal articles on the internet. It's about showing up for the practice-area and local searches a ready-to-hire client makes, then giving that person enough trust to call.
- [Shopify SEO Agency Checklist: What Should Happen Before Content](https://emerald.digital/insights/shopify-seo-agency-checklist): A Shopify SEO agency shouldn't start by handing you a blog calendar. It should start by finding which collection pages, product templates, filters, and technical issues are blocking buyers from finding what you alread...
- [AEO vs SEO: What Actually Changes When Buyers Ask AI](https://emerald.digital/insights/aeo-vs-seo): AEO vs SEO, settled honestly. What still matters from classic SEO, what is genuinely new with AI answers, and why you need both layers, not a rebrand.
- [Generative Engine Optimization: How to Get Cited by AI](https://emerald.digital/insights/generative-engine-optimization): AI doesn't rank you, it remembers you. A practical guide to generative engine optimization: how to get your brand cited in ChatGPT, Perplexity, and AI Overviews.
- [Roofing SEO: How to Rank a Roofing Company on Google](https://emerald.digital/insights/roofing-seo): Roofing SEO that books jobs, not clicks. How to own the map pack and the service-area searches homeowners make, and stop paying lead-gen sites for shared leads.
- [Google Ads for Law Firms: What It Costs and How to Make It Pay](https://emerald.digital/insights/google-ads-for-law-firms): Legal clicks run $50 to $150. Here is how to make Google Ads for law firms pay: intent mapping by practice area, tracking to signed cases, and Local Services Ads.
- [Law Firm SEO Cost: What You're Actually Paying For](https://emerald.digital/insights/law-firm-seo-cost): Law firm SEO runs $3,000 to $15,000 a month. Here is what actually drives signed cases versus a monthly traffic report, and how to tell which you're buying.
- [Ecommerce SEO: How to Rank the Pages That Actually Sell](https://emerald.digital/insights/ecommerce-seo-guide): Most ecommerce SEO ranks your brand name and calls it a win. Here is how to rank the product and category pages that bring new buyers, and own your category SERP.
- [SEO for Personal Injury Lawyers: How to Rank for the Cases That Pay](https://emerald.digital/insights/seo-for-personal-injury-lawyers): Personal injury SEO is the most competitive corner of legal search. Here is how to rank for the practice-area and local terms that sign cases, not vanity traffic.
- [Dental SEO: How to Get More Patients From Google](https://emerald.digital/insights/dental-seo): Dental SEO that fills chairs, not reports. How to win the map pack, rank your treatment pages, and build the review and content signals that bring new patients.
- [Shopify SEO: How to Rank a Store for Buyers, Not Browsers](https://emerald.digital/insights/shopify-seo-guide): A Shopify SEO guide that skips the checklist filler. How to rank product and collection pages for the searches that bring buyers, from a team that grew a store 800%.
- [Roofing SEO vs Shared Leads: Why Your Phone Stops Ringing When the Budget Stops](https://emerald.digital/insights/roofing-seo-vs-shared-leads-why-your-phone-stops-ringing-when-the-budget-stops): Roofing SEO is the difference between building your business on rented land and building something you actually own.
- [Healthcare SEO Is a Trust Game: Google Wants Proof You Know What You're Talking About](https://emerald.digital/insights/healthcare-seo-is-a-trust-game-google-wants-proof-you-know-what-youre-talking-about): If you're a healthcare professional, practice owner, or the person responsible for filling the right service lines, the problem probably isn't that you need "more content."
- [A Guide to The Future of Trademarking Intellectual Property](https://emerald.digital/insights/how-can-i-rank-higher-on-google-get-niche-copy): In an AI-driven era, how can creators meaningfully protect their intellectual property and patents. Spanning everything from code to brand visuals to...
- [How Can I Rank Higher on Google? Get Niche!](https://emerald.digital/insights/how-can-i-rank-higher-on-google-get-niche): Let's call a spade a spade, ranking your brand on Google search can be daunting. So then begs the question, "How Can I Rank Higher on Google?". Well don't...
- [3 Surefire Strategies to Supercharge Your Online Visibility](https://emerald.digital/insights/3-surefire-strategies-to-supercharge-your-online-visibility): From the beginning of civilization to the launch of the internet in 1983, physical real estate was the golden key for fruitful investments. Times have changed...
- [The Rule of Three In Advertising: Why Your Brain Craves Sequences](https://emerald.digital/insights/the-rule-of-three-in-advertising): Just what is the rule of three in advertising? There is a great quote by DaVinci that states “simplicity is the ultimate form of sophistication.” As humans we...
- [The Uncanny Valley of Influence: Real Influencers vs AI Avatars](https://emerald.digital/insights/real-influencers-vs-ai-avatars): AI Avatars? Just what are we talking about here. The rise of hyper-realistic AI avatars in digital marketing presents a novel challenge for consumers: how can...
- [Tactile vs Digital Design: A Meditation on Medium and Meaning](https://emerald.digital/insights/tactile-vs-digital-design): Why focus on digital design? Recently I watched 3 versions of King Kong, the OG from 1933, the campy Jeff Bridges one from 1976 and the epic Peter Jackson...
- [Coachella, Marketing, and How to Increase Your Brand's Revenue Through Events (Yes, Evan Without a Billion-Dollar Budget)](https://emerald.digital/insights/coachella-marketing-generating-revenue-through-events): Okay, pour yourself a lukewarm coffee left over from this morning's frantic client call, and let's talk about something that floods our feeds every April:...
- [Leveraging AI to Scale Imagination, Not Replace It](https://emerald.digital/insights/leveraging-ai-to-scale-imagination-not-replace-it): There’s a big misconception swirling around the creative world, that AI is coming for our imagination, ready to replace the artist, the writer, the filmmaker....
- [SEO: Why "Cheap & Fast" is a Myth ](https://emerald.digital/insights/seo-why-fast-and-cheap-is-a-myth): Let's cut to the chase: SEO isn't a magic wand. It's more like a finely tuned, incredibly complex machine that requires constant maintenance and premium fuel....
- [Snow White and the 7 Dos and Don'ts of Online Reputation Management (ORM)](https://emerald.digital/insights/snow-white-and-the-7-dos-and-donts-of-online-reputation-management): Alright, buckle up, because we're about to dissect a real-life ORM disaster, still unfolding, and starring none other than Rachel Zegler and her, shall we say,...
- [The Voice Search Mirage: A Decade of Hype, a Whimper of Impact](https://emerald.digital/insights/the-voice-search-mirage): Remember when voice search was going to revolutionize everything? Remember when every marketing news site told us at the beginning of every year that voice...
- ["Organic" is a Lie: Your Social Media Content's Fate is Decided by Robots (and Controversy)](https://emerald.digital/insights/organic-social-media-content-is-a-lie): Being in the digital marketing world as long as I have, I am hyper aware of trends, and not just on social media platforms. I look for the bigger trends in...
- [3 Genius Ways You’re NOT Using AI (But Should Be!)](https://emerald.digital/insights/3-genius-ways-youre-not-using-ai): AI is everywhere, writing your emails, generating images, even recommending what you should binge-watch next. But let’s be real... Most brands use AI in the...
- [Top 5 AI Marketing Fails of 2024 (So Far…Because Let’s Be Real, It’s Still Early)](https://emerald.digital/insights/top-5-ai-marketing-fails-of-2024): Let’s talk about AI in marketing. Or not. I’m not the boss of you. AI is the shiny new toy everyone’s playing with, promising untold riches and marketing...
- [Data Dependency: Reclaiming Control Over Your Secret Weapon](https://emerald.digital/insights/data-dependency-reclaiming-control-over-your-secret-weapon): “Brands that leverage data-driven strategies are 23x more likely to acquire customers, 6x more likely to retain them, and 19x more likely to be profitable than...
- [From Zero to Hero: How Discord, Uber, and Netflix Became Household Names](https://emerald.digital/insights/from-zero-to-hero-how-discord-uber-and-netflix-became-household-names): This article was inspired by my YouTube video "How to Build a Billion-Dollar Brand: Brand Messaging Secrets from Discord, Uber, and Netflix". Watch the video...
- [Emerald Digital Ranked As A Top Digital Marketing Company In New Orleans](https://emerald.digital/insights/emerald-digital-ranked-as-a-top-digital-marketing-company-in-new-orleans): DesignRush has recognized Emerald Digital as a top digital marketing agency in New Orleans. Check out DesignRush to learn how digital marketing grows brands....
- [Community Building Is Essential To Generating Revenue](https://emerald.digital/insights/community-building-is-essential-to-generating-revenue): Online Communities Help You Achieve Your Goals In a digital-first world the way we communicate has fundamentally changed. We seek community, we seek content,...
- [Victoria's Secret Rebrand: Is It Too Late?](https://emerald.digital/insights/victorias-secret-rebrand-is-it-too-late): Victoria’s Secret is rebranding to include a wider range of model sizes in its new campaign! Yay! Yay? THE NEW MARKETING CAMPAIGN One of the most successful...
- [Collaborative Giveaways: Why Two Brands Are Better Than One](https://emerald.digital/insights/collaborative-giveaways-why-two-brands-are-better-than-one): Since the dawn of advertising, we as consumers have excitedly watched giveaways and sweepstakes as they popped up in newspapers, magazines, TV, and now social...
- [A SWOT Analysis of Houseplant, Seth Rogen’s New Cannabis Brand](https://emerald.digital/insights/a-swot-analysis-of-houseplant-seth-rogens-new-cannabis-brand): Seth Rogen, along with fellow screenwriter and friend Evan Goldberg, recently launched their cannabis lifestyle brand called Houseplant. Will the comedian...
- [Consistent Social Media Posting Is Vital For Your Business](https://emerald.digital/insights/consistent-social-media-posting-is-vital-for-business): Why platforms like Buffer & Hootsuite Exist How do customers, followers, and your potential audience view your business? They see it through how you’ve branded...
- [Emerald Digital Wins Ragan's Crisis Communication Award](https://emerald.digital/insights/emerald-digital-wins-ragans-crisis-communication-award): Emerald Digital is thrilled to announce that we have been chosen as a winner in the Public Relations Campaign category in Ragan’s Crisis Communications Awards....
- [10 Lessons I Learned as Someone Who Has Spent 10 Years Running a Business](https://emerald.digital/insights/10-lessons-i-learned-as-someone-who-has-spent-10-years-running-a-business): This article was originally published on Entrepreneur. This month, I'm celebrating my 10 year entrepreneur anniversary. It's been a decade of late nights,...
- [Emerald Digital Recognized As A Top Branding Agency In New York City By DesignRush](https://emerald.digital/insights/emerald-digital-recognized-as-a-top-branding-agency-in-new-york-city-by-designrush): DesignRush has recognized Emerald Digital as a top branding agency in New York City. Emerald Digital is a full-service digital marketing agency founded in 2018...
- [Apple iOS 14.5 Update](https://emerald.digital/insights/apple-ios-14-5-update): Here’s everything you need to know about Apple’s Privacy update, why it’s important, and why the privacy won’t last. What is covered by the privacy feature in...
- [A Brief Rant About The Bachelorette’s Marketing](https://emerald.digital/insights/the-bachelorettes-marketing): As big fans of the Bachelorette, we have been anxiously awaiting the season 17 premiere. In case you missed it, a tumultuous last season of The Bachelor has...
- [3 Simple Reasons Taylor Swift is the Queen of Marketing](https://emerald.digital/insights/3-simple-reasons-taylor-swift-is-the-queen-of-marketing): The great Barbara Walters once quoted, “Taylor Swift is the music industry”. This is true. But is she low-key the marketing industry too? 1. Taylor Swift...
- [What Would 'Friends' Be Like On Social Media?](https://emerald.digital/insights/what-would-friends-be-like-on-social-media): After almost two decades of anticipation, it’s finally happening! On May 27th, HBO MAX will be streaming “FRIENDS: The Reunion”, featuring all six members of...
- [Emerald Digital Recognized As A Top Ad Agency In New York](https://emerald.digital/insights/emerald-digital-recognized-as-a-top-ad-agency-in-new-york): DesignRush has recognized Emerald Digital amongst the most prominent digital agencies in New York. Emerald Digital's work, achievements, processes, and client...
- [Is A Social Media Boycott or Protest Right For Your Brand?](https://emerald.digital/insights/social-media-boycott-right-for-your-brand): With the recent EUEFA and English Football’s social media boycott, I couldn’t help but wonder... is this an effective approach to making an impact? From April...
- [Google Core Web Vitals Update Is Huge: Is Your Website Ready?](https://emerald.digital/insights/google-core-web-vitals-update): Google made an announcement last year about their Core Web Vitals update and has been preparing webmasters across the globe to prioritize page experience on...
- [Best Free Online Marketing Tools In 2021](https://emerald.digital/insights/best-free-online-marketing-tools): What free marketing tools still exist? Are the free online marketing tools as good as the paid tools? As a digital marketing agency, we use paid and free...
- [How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur](https://emerald.digital/insights/how-to-successfully-ride-the-emotional-highs-lows-of-being-an-entrepreneur): This article was originally published on Authority Magazine and Thrive Global. Shoot Straight. Be authentic. Tell it like it is. Don’t be full of it. People...
- [How To Market Your Brand On TikTok](https://emerald.digital/insights/how-to-market-your-brand-on-tiktok): TikTok At A Glance While still a relatively new platform, TikTok has become one of the most common social media apps over the past year. Since launching in...
- [5 Content Creation Tips To Dominate 2021](https://emerald.digital/insights/content-creation-tips): So, you’ve developed your brand identity, built an email marketing campaign, and created social media pages for your business. Now what? This is where the fun...
- [Best 5 Paid Digital Marketing Tools Of 2021](https://emerald.digital/insights/best-5-paid-digital-marketing-tools): Why pay for marketing tools? Paid digital marketing tools are an important arrow in the marketing quiver. What advantages do subscriptions have over free? As...
- [From a Crisis PR Perspective, Where Did Bachelor Host Chris Harrison Go Wrong?](https://emerald.digital/insights/crisis-pr-chris-harrison): What Happened During The Bachelor With Chris Harrison? While much of Bachelor Nation considered Matt James’s season to be pretty boring, I think we can at...
- [Matthew Berman On Digital Transformation In Authority Magazine](https://emerald.digital/insights/matthew-berman-authority-magazine-digital-transformation): Emerald Digital President Matthew Berman was recently featured in Authority Magazine. Read the original here --> https://medium.com/authority-magazine/matthew-b...
- [Facebook Algorithm: Why You Hate It(And We Do Too)](https://emerald.digital/insights/facebook-algorithm): We admit it: Facebook is a leader in the social media arena. Not because it’s the most amazing marketing tool or because it offers the best user...

## Products

- [Free Growth Leak Read](https://emerald.digital/tools/where-your-growth-is-leaking): See the first visible leak and its receipt before email.
- [The First Fix](https://emerald.digital/first-fix): One bounded fix shipped in 7 days, plus the next three moves ranked. $750.
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## Solutions

- [Real Estate Marketing](https://emerald.digital/solutions/real-estate): Branding, marketing, and lead generation for luxury developments and resort properties.

## Company

- [Work](https://emerald.digital/work): Client results and case studies.
- [About](https://emerald.digital/about): Who we are and how we work.
- [New Orleans digital marketing agency](https://emerald.digital/locations/new-orleans): Growth strategy, SEO, local search, social, creative, and paid media from Emerald's New Orleans team.
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## Open source

- [Open-source agent kits](https://emerald.digital/products/open-source-kits): The AI ad and SEO agents we build in the open. Meta, Google, and LinkedIn ad kits plus an SEO agent, free to inspect and fork, or run for you.
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