Scope of Work
Increase awareness of newest Manhattan location, as well as sales and foot traffic.
- Public Relations
- Social Media Marketing
Bane Haunted House is the premier haunted house on the East Coast for the best fright of your life every Halloween season.
Jennifer Condron, Founder and CEO of Bulletproof Productions, her entertainment company that includes Bane Haunted House, was first introduced to Emerald Digital through HeraldPR after seeking public relations efforts. It was then that Jennifer explained the issues with Bane’s past Social Marketing endeavors and not being able to deliver captivating content directly to their target audience. In the Agency’s initial discussion with Bane, Emerald provided thorough resolutions to the issues Bane had experienced first-hand with marketing efforts in the past and devised a social strategy that would work to engage all of Bane’s targets. It was in that ideation session that Bane decided Emerald Digital was the best Agency to trust with the project.
After understanding the strategy behind creating content that would resonate directly with the varying Bane audiences, the Bane team placed their trust in Emerald Digital to implement and deploy a social media marketing strategy that worked to carry the gory, Halloween-themed Bane brand across all social platforms and expand its brand awareness, honed in on local audiences and built a steady flow of foot traffic for the haunted house’s weekly excursions throughout the month of October. Emerald’s team of social marketers diligently worked to create out-of-the-box social content that wouldn’t only engage Bane’s audience, but also interest them in the fright of their life experience. The Result: A fully-optimized and secure website with increasing traffic rates and load times.Read Our Latest Case Study